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International Marketing and Sales, MIM

  • Application Deadline
  • 18 months
Aalen, Germany
The International Marketing and Sales at the Aalen University of Applied Sciences is a scientific master program, which addresses current issues of business and equips the students to enter the managerial track in the field of marketing and sales and beyond.
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  • The International Marketing and Sales program at the Aalen University of Applied Sciences offers integrated insight from current research findings and current real-world concerns of managers.
  • The faculty members have worked and have been trained at some of the best firms and universities of the world. This background shapes the classroom experience: theory is tested against praxis and praxis is improved based on theory.
  • Class sizes are small so that discussions, supervision of projects and active learning can be encouraged and easily realized.
  • English is the language of instruction. Over 90 % of lectures and assignments are held in English. Students will understand and analyze data from Anglo-Saxon journals and use English at professional and academic level.

Programme Structure

Courses include:

  • Qualitative Research in Business
  • Marketing and Sales in New Manufacturing
  • Total Customer Management
  • Research in Business
  • New Channels and Customers
  • Servilization and Digilization
  • Practical Business


The program is for students who are interested in an international career in the field of marketing and sales and enjoy the challenge of working in a demanding environment.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 18 months
  • Credits
    90 ECTS

    90 or 120

  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

To study in a Master programme at Aalen University, you need a Bachelor’s degree or a equivalent degree.

Tuition Fee

  • International

    298 EUR/year
    Tuition Fee
    Based on the original amount of 149 EUR per semester and a duration of 18 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per semester and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Aalen

  • 630 - 1000 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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