Overview
The Marketing programme at York University provides students with a comprehensive foundation in modern digital strategies and consumer research. This intensive curriculum is designed to bridge the gap between creative marketing execution and data-driven decision-making. By engaging with state-of-the-art tools, students develop the professional literacy required to navigate complex global advertising environments.
Why Marketing at York University?
This programme stands out as a pioneering qualification in Canada, specifically tailored to address the demands of the contemporary digital landscape. Students benefit from a curriculum that balances theoretical knowledge of consumer behaviour with practical applications in social media and data analytics. The institution provides a robust support system, including access to a dedicated team of certified career coaches and industry advisors who offer individualised mentoring to help students achieve rapid career advancement.
Tuition Fee Breakdown
- International fee: CAD 6275 per semester
- National fee: CAD 12587 per semester
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
Modules may include:
- Digital Marketing
- Marketing Research
- Analytics
- Social Media
- Advertising
- Consumer Behaviour
Careers with Marketing
Graduates are prepared for high-impact leadership roles across private, public, and non-profit sectors. The programme focuses on developing the expertise necessary for senior management positions in diverse fields. Potential career paths for alumni include roles in advertising, customer relations management, and product distribution. With the support of in-house industry advisors, students are well-positioned to transition from entry-level positions into rewarding professional careers within the dynamic marketing industry.
Programme Structure
Courses include:
- Financial Decisions for Managers
- Business Communication and Team Dynamics
- Marketing Management
- Marketing Research
- Digital Marketing Strategy
- Marketing Field Project: Strategy
- Consumer Insights
- Marketing Analytics
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
-
- Starting
- Apply before , International
-
Language
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Credits
Delivered
Campus Location
- Toronto, Canada
Disciplines
Marketing View 21 other Masters in Marketing in CanadaWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
- Work Experience is not required, but strong internships or prior work experience is recommended.
- Essays (2 written, 1 timed written, 2 video)
- An up-to-date resume
- Two references, one of which must be from a professor.
- Unofficial copies of transcripts from all previously attended post-secondary institutions
Work experience
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at York University and/or in Canada, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents12550 CAD / year≈ 12550 CAD / year -
Domestic Applies to you
Applies to youCitizens or residents25174 CAD / year≈ 25174 CAD / year
Additional Details
Ontario students: $11,987.80
Living costs
Toronto
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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