Marketing York University

Overview

The Marketing programme at York University provides students with a comprehensive foundation in modern digital strategies and consumer research. This intensive curriculum is designed to bridge the gap between creative marketing execution and data-driven decision-making. By engaging with state-of-the-art tools, students develop the professional literacy required to navigate complex global advertising environments.

Why Marketing at York University?

This programme stands out as a pioneering qualification in Canada, specifically tailored to address the demands of the contemporary digital landscape. Students benefit from a curriculum that balances theoretical knowledge of consumer behaviour with practical applications in social media and data analytics. The institution provides a robust support system, including access to a dedicated team of certified career coaches and industry advisors who offer individualised mentoring to help students achieve rapid career advancement.

Tuition Fee Breakdown

• International fee: CAD 6275 per semester
• National fee: CAD 12587 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Digital Marketing
• Marketing Research
• Analytics
• Social Media
• Advertising
• Consumer Behaviour

Careers with Marketing

Graduates are prepared for high-impact leadership roles across private, public, and non-profit sectors. The programme focuses on developing the expertise necessary for senior management positions in diverse fields. Potential career paths for alumni include roles in advertising, customer relations management, and product distribution. With the support of in-house industry advisors, students are well-positioned to transition from entry-level positions into rewarding professional careers within the dynamic marketing industry.