The Master of Marketing curriculum will provide students with the critical analysis and decision making skills required of marketers today.
Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour.
Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.
The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.
The MMKG program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.
The Master of Marketing program at York University will prepare graduates for modern marketing roles and give them leadership development opportunities to pursue rewarding careers in the industry. Students will become professionals who understand both marketing and consumer behavior theory, and have the technical skills required to excel in digital marketing environments.
Throughout their studies, students will also have access to the Career Development Centre (CDC). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CDC offers a wealth of innovative resources, individualized mentoring and coaching to help advance your career.
Meet alumni, recruiters and industry leaders at corporate information sessions and other CDC events, and receive online access to the very best career tools available.
Obtaining a Master of Marketing degree will open a wealth of career opportunities in the marketing field, from brand management positions to strategic marketing leadership roles. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.
Get more detailsVisit official programme website
- Financial Decisions for Managers
- Business Communication and Team Dynamics
- Marketing Management
- Marketing Research
- Digital Marketing Strategy
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing Strategic Management Digital Marketing View 15 other Masters in Strategic Management in Canada
Explore more key informationVisit official programme website
- Applicants with 3-year degrees may be considered for admission with one year of work experience.
- One year of full-time, post-graduate work experience is required for applicants holding 3-year degrees.
Make sure you meet all requirementsVisit official programme website
International53412 CAD/yearTuition FeeBased on the original amount of 26706 CAD per semester and a duration of 12 months.
National24886 CAD/yearTuition FeeBased on the original amount of 12443 CAD per semester and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Check for any work restrictionsVisit official programme website
Apply and win up to €10000 to cover your tuition fees.