Overview

Why Marketing and Technology at Goldsmiths?

Goldsmiths, University of London, is renowned for its creative approach to education and its commitment to fostering innovative thinking. The MSc in Marketing and Technology is tailored for those aspiring to thrive in fast-paced, technology-centric environments. The programme's unique curriculum is designed to meet the evolving demands of the marketing landscape, integrating cutting-edge technological advancements with marketing strategies. Goldsmiths ranks highly among institutions for its emphasis on creativity and critical thinking, making it an ideal choice for prospective marketers. Students benefit from strong industry connections, which are fostered through partnerships with leading companies in the marketing and technology sectors. The university’s location in London, often cited as the world’s premier student city, provides unparalleled opportunities for networking and career advancement. The curriculum is continuously updated to reflect current market trends, ensuring that students are well-prepared to tackle real-world challenges.

Tuition Fee Breakdown

- International Fee: £25,450 per year - National Fee: £17,350 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The MSc in Marketing and Technology comprises a well-rounded curriculum that includes six compulsory modules and two optional modules, alongside a dissertation. The compulsory modules are:

• Technological Innovation & Market Creation (15 credits)
• Digital Marketing and Branding (15 credits)
• Creating Customer Experiences (15 credits)
• Marketing Strategy (15 credits)
• Marketing Analytics (15 credits)
• Behavioural Data Science (15 credits)

Students must also select two optional modules from a range that may include:

• Consumer Behaviour (15 credits)
• Psychology of Marketing and Advertising (15 credits)
• Innovation Theory (15 credits)
• Innovation Case Studies (15 credits)
• Design Thinking (15 credits)
• Digital Research Methods (15 credits)
• Leadership and Talent Management (15 credits)

The dissertation is a significant component of the programme, accounting for 60 credits and allowing students to engage in in-depth research on a topic of their choice.

Careers with Marketing and Technology

Graduates of the MSc in Marketing and Technology are well-equipped to pursue a variety of roles across multiple industries. The skills acquired during the programme are invaluable to firms navigating the complexities of technology-driven marketing. Typical career paths include positions such as: - Marketing Manager - Product Manager - Brand Manager - Advertising Manager - PR Manager - Media Manager - Digital Communications Manager - Account Manager - Marketing Strategist - Marketing Analyst - Marketing Consultant - Sales Manager Goldsmiths maintains strong ties with technology clusters and entrepreneurial hubs, providing students with opportunities for work placements, internships, and potential employment after graduation. The programme’s faculty actively engages with industry leaders, offering students access to guest speakers and networking events that enhance their employability and facilitate connections with potential employers. By bridging the gap between academia and industry, Goldsmiths prepares its graduates to excel in the competitive job market.