Marketing, Master | University of Waikato | Hamilton, New Zealand
12 months
Duration
34085 USD/year
12518 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Set yourself up as a future business leader and rise to the top of your profession with specialist management expertise. Get the edge over other graduates with a Master of Marketing from Waikato's Triple Crown Accredited business school at the University of Waikato.

Overview

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

At the University of Waikato you'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Programme Structure

Courses included:

  • Developments in Marketing Strategy
  • Advanced Advertising Strategy
  • International Marketing
  • Service Marketing
  • Report of an Investigation
  • Research Methods in Management Studies

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

120 alternative credits

120 or 180

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Birth certificate, passport and permits
  • Evidence of citizenship
  • Evidence of any change of name (if your name is different from that on your birth certificate)
  • A written statement in support of your application, if applicable
  • Evidence of any previous tertiary study
  • Proof that you meet the academic entry requirements (Completed International Baccalaureate (IB) Diploma with a minimum of 24 points)
  • A recognised bachelors degree with a B/B+ average, and a B/B+ average in a relevant subject if required.

Tuition Fee

To alway see correct tuition fees
  • International

    34085 USD/year
    Tuition Fee
    Based on the tuition of 34085 USD per year during 12 months.
  • National

    12518 USD/year
    Tuition Fee
    Based on the tuition of 12518 USD per year during 12 months.

Living costs for Hamilton

1470 - 2020 NZD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
University of Waikato
Marketing
-
University of Waikato

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