Overview

Dive into a world of practical, hands-on experience with essential tools such as Google Analytics, SQL, Power BI, Python, and Google Ads with this master Digital Marketing and Data Analytics from emlyon business school . Beyond technical proficiency, you will gain expertise in data governance, ethical considerations, and legal frameworks that are crucial in shaping impactful digital campaigns.

Career

Data analyst

Marketing consultant

CRM and Digital marketing manager

Digital marketing project manager

Market research analyst

Business analyst

Accreditation

This specialization is part of the Master in Innovation (DSMI), authorized by the French Ministry of Higher Education, Research and Innovation to award a BAC+5 Master’s Grade degree. It also validates the Level 7 certification "DipViGrM - Diplôme Spécialisé en Management de l'Innovation", registered with the RNCP (n°41017).

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Programme Structure

Courses include:

Innovation business game

Digital advertising

Data analysis and SQL

Strategyzing complexity

Marketing analytics

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-07-15 00:00:00

Language

English

Credits

120 ECTS

60-120 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Digital Marketing Data Analytics View 25 other Masters in Data Analytics in France

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To apply for admission in Year 1, applicants must hold either:

A Bachelor’s degree State-recognized as a Licence or a BAC+3 recognized by the French Ministry of Higher Education

A credit equivalence attestation of at least 180 ECTS credits obtained in a State-recognized Grade de Master program

To apply for admission in Year 2, applicants must hold either:

A 4-year State-recognized Bachelor’s degree (equivalent to 240 ECTS credits)

Have validated the first year of a State-recognized Master's Degree

A credit equivalence attestation of at least 240 ECTS credits obtained in a State-recognized Grade de Master program

Optional scores such as GMAT or GRE can strengthen the application.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at emlyon business school and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19650 EUR / year

≈ 19650 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

19650 EUR / year

≈ 19650 EUR / year

Additional Details

1-year program (entry in Y2): €29,300
2-year program (entry in Y1): €39,300

The tuition and fee charges are in effect for the 2027-2028 academic year.

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

emlyon business school offers scholarships covering up to 50% of tution fees.

To find out more about the specifics of our scholarship policy and how to benefit from it, students can contact the program advisors. To download the Scholarship Policy information, create or log onto your emlyon business school account.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Data Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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