Digital Marketing and Data Analytics emlyon business school

Overview

You will learn how to pilot a digital marketing strategy, plan, report and forecast with business analytics and automation, utilize programmatic skills to contribute to marketing challenges and identify new responsible opportunities in a data driven environment.

As a marketing technologist, you are going to need a toolbox to help you evolve in a complex work environment. This MSc in Digital Marketing and Data Analytics from emlyon business school  is designed to make you understand and use the most innovative technologies: at the end of the MSc in Digital Marketing & Data Science, you will master Python, SQL, Excel, Power BI and Tableau. You can also dig into Robotic Process automation, R or Dataiku. In addition, you will be able to visualize, analyze and use the data to build and implement a digital strategy for any company.

Career

As a student of the MSc in Digital Marketing & Data Science, you will benefit from a dedicated career track which will include workshops, expert panels, fairs, events, company visits, etc.

The Careers Services Department provides all students with continual support in identifying career goals and developing action plans. Program-specific careers services include:

• Workshops:  Career workshops help you prepare for your internship search and future career.
• 1-to-1 coaching: Self-assessment tools and individual coaching hours provide you with the opportunity to prepare your next move.
• Career booster: After graduation, students have access to a 3-year career booster with our Career Services Department to help them make the first important decisions in their career.
• Tools: Our wide range of career tools (including Jobteaser) help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.
• Events: Over 30 events and conferences are organized every year by our Career Services Department to help our students network with prospective companies in all types of sectors and job prospects.
• Links with companies: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.