Management (Marketing) Swansea University

Overview

The MSc Management (Marketing) programme at Swansea University is for students interested in the challenges of global marketing activities and who would like to build a career within a marketing field. On this course you’ll pursue specialist topics such as integrated marketing communications and consumer behaviour.

Why Management (Marketing) at Swansea?

Swansea University’s School of Management is renowned for its quality education, having received accreditation from AACSB International, a prestigious body that connects business schools with industry leaders. The programme is designed to cultivate future leaders in marketing, providing students with a comprehensive understanding of both management principles and marketing strategies. The university is ranked 83rd for Business & Management Studies and within the top 50 for Marketing Studies in the QS World University Rankings by Subject 2025. Students benefit from state-of-the-art facilities at the £22 million School of Management building located on the Bay Campus, which fosters an innovative learning environment.

Tuition Fee Breakdown

The tuition fees for the MSc in Management (Marketing) are as follows:

• National Fee: £12,750 per year
• International Fee: £23,900 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The MSc Management (Marketing) programme encompasses a range of modules that are vital for understanding the intricacies of marketing within a global context. The following are core modules included in the curriculum:

• Managing Financial Resources in a Digital World
• Managing People and Performance
• Customer Experience Management
• Marketing Strategy
• Sustainable Operations Management
• Digital Marketing

Students also have the option to select additional modules or undertake a research or business project, allowing them to tailor their learning experience to their interests and career aspirations.

Industry Demand

The skills acquired through the MSc Management (Marketing) programme are highly sought after across various sectors, including retail, technology, and consultancy. Graduates are well-prepared to meet the evolving demands of the marketing industry, making them competitive candidates in the job market.

Careers with Management (Marketing)

Graduates of the MSc in Management (Marketing) have a strong record of securing positions within leading multinational companies. Potential career paths include:

• Marketing Director
• Business Development Manager
• Management Consultant

With the CMI accreditation, students are equipped to pursue roles that require both strategic management and marketing expertise, enhancing their employability across diverse industries.