Marketing Practice University College Dublin

Overview

The Marketing Practice programme at University College Dublin offers a unique educational experience by blending academic rigour with practical, hands-on consultancy work. Students operate within a professional framework, engaging directly with real-world business challenges to develop high-level strategic and analytical skills. This Master of Science is delivered at the dedicated Michael Smurfit Graduate Business School campus in Blackrock.

Why Marketing Practice at University College Dublin?

Choosing this programme means joining Ireland’s leading graduate business school, renowned for its excellence in executive and postgraduate education. The curriculum is specifically structured to simulate a dynamic work environment, moving beyond traditional classroom boundaries. Students benefit from a dedicated campus environment that fosters professional growth and networking with industry leaders. Furthermore, the university's commitment to sustainability is integrated into the teaching, ensuring graduates are prepared to address modern global challenges in a responsible manner.

Tuition Fee Breakdown

• International fee: EUR 23170 per year
• European fee: EUR 16150 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a comprehensive understanding of both theoretical frameworks and practical applications. Modules may include:

• Strategic Marketing Mgt
• Customer and Market Insights
• Brand Management
• Digital Marketing
• Prof.Development: Bus.Building
• Launching New Products
• Professional Development
• Applied Marketing Projects

Careers with Marketing Practice

Graduates of this programme are prepared for a wide range of roles within the global marketing landscape. The practical nature of the course, involving direct client interaction and project management, equips students with the professional competencies required by top-tier employers. By working on live projects throughout the year, students build a robust portfolio of experience that facilitates entry into diverse industries, from digital agencies to multinational corporations. The focus on professional development ensures that graduates emerge as market-ready professionals capable of leading complex marketing initiatives.