Marketing Practice University College Dublin

Overview

The MSc in Marketing Practice at University College Dublin operates on the premise of “action-based learning”, with students putting the theory they learn during lectures into action, with guidance from experienced industry professionals and managers.

Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events.

Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops essential marketing skills in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications.

Students are also linked to a strong global alumni community, providing opportunities to network and seek mentorship and helping them build their own career path after completing the programme.

The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business and marketing and want to kick-start their career with real work experience.

Career Opportunities

For graduates leaving the programme, brand management has been a popular career path. Graduates have also pursued careers in areas such as market research, business development and consultancy.

Potential careers for graduates include:

• Marketing and Events Management
• Brand Management
• Business Development
• Account Management
• Customer Intelligence
• Digital Marketing