Applied Cognitive Psychology

Overview

Processing information

During the Applied Cognitive Psychology  offered by Utrecht University , you will learn about processing information, especially about how you can use that information to advise clients on how to improve communications. That knowledge is useful for making signage or advertising more effective, for example, or for making products more user-friendly.

You will also learn to come up with solutions for a wide range of problems that can occur in professional practice. Humans are dramatically changing their environment using increasingly complex technology, such as the Internet, social media, robotics and automation. In order to design an environment that is well suited to human cognitive abilities, one should understand human perception, understanding and reasoning.

International orientation

This Master’s programme is internationally oriented, from the literature used in class to the opportunity to do an internship and write a thesis abroad, and from the option of attending electives at foreign universities to participating in international summer schools, research conferences or workshops.

Learn to work in multidisciplinary teams

Both our lecturers and our students have very diverse backgrounds. During the study programme, you will spend a lot of time learning to work in multi-disciplinary teams. Accurate and careful communication is vital to that process.

Career Prospects

Possible Career Paths

This Master’s programme prepares you for a university-level job. You can pursue an academic or professional career after completing your degree.

Towards The Job Market

Potential professional careers include:

• consultant

• applied researcher

Potential employers include:

• design industry

• health care

• ICT sector

• marketing and advertising

• railway companies

• telecommunications

• airports/aviation

• industrial product development

Accreditation

Accredited by the NVAO - Accreditation Organisation of the Netherlands and Flanders.