Studyportals
M.Sc. On Campus

Marketing and Consumer Psychology Hong Kong Shue Yan University

Highlights
Tuition fee
140000 HKD / year
120000 HKD / year
Unknown
Tuition fee
140000 HKD / year
120000 HKD / year
Unknown
Duration
12 months
Duration
12 months
Apply date
Unknown
Apply date
Unknown
Start date
Unknown
Start date
Unknown
Campus location
Hong Kong, Hong Kong (SAR)
Campus location
Hong Kong, Hong Kong (SAR)

About

The MSc in Marketing and Consumer Psychology from Hong Kong Shue Yan University, is a programme that prepares professionals from different backgrounds and industries for careers in marketing of products and services for businesses as well as non-profit-organizations.

Overview

About Marketing and Consumer Psychology at Hong Kong Shue Yan University

This Marketing and Consumer Psychology from Hong Kong Shue Yan University is a pioneering programme that not only covers traditional areas in marketing, but also psychological knowledge, and practical skills that are required for career success. The programme is designed to provide with an employment-focused curriculum to give its graduate a career advantage in consumer marketing.

Features

  • Pioneering programme that combines marketing and consumer psychology to give graduates a career advantage.
  •  Provides a gateway to careers in business organizations, non-profit companies, market research companies, advertising agencies and a wide range of other employers who need well-trained professionals in both market research and consumer psychology.
  • Practical approach to learning that includes real-world projects enabling students to apply their knowledge and skills to enhance their value in the job market. Curriculum is designed in conjunction with industry professionals and based on the needs of employers.
  • Professional and business development that helps students’ learning and interaction, professional seminars are held regularly by inviting esteemed scholars and business practitioners to enrich our students with new ideas and perspectives.
  • Flexibility means that our intensive learning delivery allows flexibility to study around work commitments and the degree can be completed in two years.

Programme Structure

Courses include:

  • Consumer Psychology 
  • Marketing Communication and Brand Management 
  • Applications of Psychology to Marketing
  • Strategic Innovation and Marketing Management
  • Digital Marketing and Internet Consumer Behavior
  • Chinese Psychology and Marketing
  • Customer Relationship Management
  • Global Marketing
  • Organizational Marketing

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Language

Partially taught in English

Credits

30 alternative credits

Delivered

On Campus

Campus Location

  • Hong Kong, Hong Kong (SAR)

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Online Application or download Application form, print and complete the application form
  • A photocopy of HKID Card/Passport
  • Photocopies of degree certificates
  • Official transcripts from post-secondary institutions/universities attended
  • Two signed and sealed Referee Letters
  • An application fee of HK$200 by crossed-cheque 

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Hong Kong Shue Yan University and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees
  • International

    140000 HKD/year
    Tuition Fee
    Based on the tuition of 140000 HKD for the full programme during 12 months.
  • National

    120000 HKD/year
    Tuition Fee
    Based on the tuition of 120000 HKD for the full programme during 12 months.

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumer Psychology.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
1000 USD
Deadline
30 Nov 2025
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
Various benefits
Deadline
31 Dec 2025
Grants of the Leopold Figl Foundation for students with residence in Lower Austria
Need-based

Read more about eligibility

Leopold Figl Foundation
Location not available
Independent provider
Grant
33600 EUR
Deadline
01 Jul 2025
Mundus MAPP EMJM Scholarship
Merit-based

Read more about eligibility

Mundus MAPP
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2025
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
1500 USD
Deadline
15 Sep 2025
Headway’s Book Lovers Scholarship
Merit-based

Read more about eligibility

Headway
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
Not specified
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2025
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
5000 USD
Deadline
25 Aug 2025
Women Scholarship for International Students
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2025
Essay Writing Contest from EduLegit
Merit-based Need-based

Read more about eligibility

Edulegit
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2025
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
09 Jul 2025
Dream Chaser Scholarship
Merit-based

Read more about eligibility

Salvado Law
Location not available
Independent provider
Grant
1000 USD
Deadline
02 Jul 2025
Jewish Heritage Scholarship
Merit-based

Read more about eligibility

Diamant Gerstein
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
2000 USD
Deadline
01 Sep 2025
The Rick Blight Leadership in Action Scholarship for Athletes
Merit-based

Read more about eligibility

Canadian Men’s Health Foundation
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2025
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2025
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
1500 USD
Deadline
Not specified
The Annual IELTS from 6 to 9 Scholarship
Merit-based Need-based

Read more about eligibility

IELTS from 6 to 9
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Mar 2026
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2025
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2025
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2025
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
55 GBP
Deadline
19 Jun 2025
IELTS Morgan Terry Memorial IATEFL Scholarship
Merit-based

Read more about eligibility

IELTS from 6 to 9
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
5000 USD
Deadline
Not specified
“The Hope For Healing” Scholarship
Merit-based Need-based

Read more about eligibility

FHE Health
Location not available

Other interesting programmes for you

Our partners

Marketing and Consumer Psychology
Hong Kong Shue Yan University
Marketing and Consumer Psychology
-
Hong Kong Shue Yan University

Wishlist

Go to your profile page to get personalised recommendations!