M.Sc. On Campus

Marketing and Consumer Psychology

Hong Kong Shue Yan University

12 months
10620 USD/year
10620 USD/year
Tuition fee
Apply date
Start date


The MSc in Marketing and Consumer Psychology from Hong Kong Shue Yan University, is a programme that prepares professionals from different backgrounds and industries for careers in marketing of products and services for businesses as well as non-profit-organizations.


This Marketing and Consumer Psychology from Hong Kong Shue Yan University is a pioneering programme that not only covers traditional areas in marketing, but also psychological knowledge, and practical skills that are required for career success. The programme is designed to provide with an employment-focused curriculum to give its graduate a career advantage in consumer marketing.



  • Pioneering programme that combines marketing and consumer psychology to give graduates a career advantage.
  •  Provides a gateway to careers in business organizations, non-profit companies, market research companies, advertising agencies and a wide range of other employers who need well-trained professionals in both market research and consumer psychology.
  • Practical approach to learning that includes real-world projects enabling students to apply their knowledge and skills to enhance their value in the job market. Curriculum is designed in conjunction with industry professionals and based on the needs of employers.
  • Professional and business development that helps students’ learning and interaction, professional seminars are held regularly by inviting esteemed scholars and business practitioners to enrich our students with new ideas and perspectives.
  • Flexibility means that our intensive learning delivery allows flexibility to study around work commitments and the degree can be completed in two years.

Programme Structure

Courses include:

  • Consumer Psychology 
  • Marketing Communication and Brand Management 
  • Applications of Psychology to Marketing
  • Strategic Innovation and Marketing Management
  • Digital Marketing and Internet Consumer Behavior
  • Chinese Psychology and Marketing
  • Customer Relationship Management
  • Global Marketing
  • Organizational Marketing

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


Partially taught in English
IELTS admission requirements IELTS


30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS

Other requirements

General requirements

  • Online Application or download Application form, print and complete the application form
  • A photocopy of HKID Card/Passport
  • Photocopies of degree certificates
  • Official transcripts from post-secondary institutions/universities attended
  • Two signed and sealed Referee Letters
  • An application fee of HK$200 by crossed-cheque 

Tuition Fee

To alway see correct tuition fees
  • International

    10620 USD/year
    Tuition Fee
    Based on the tuition of 354 USD per credit during 12 months.
  • National

    10620 USD/year
    Tuition Fee
    Based on the tuition of 354 USD per credit during 12 months.
  • HK$82,500 (HK$2,750 per credit)
  • Part time (HK$20,625 per year)

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing and Consumer Psychology
Hong Kong Shue Yan University


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