Overview
About Marketing and Consumer Psychology at Hong Kong Shue Yan University
This Marketing and Consumer Psychology from Hong Kong Shue Yan University is a pioneering programme that not only covers traditional areas in marketing, but also psychological knowledge, and practical skills that are required for career success. The programme is designed to provide with an employment-focused curriculum to give its graduate a career advantage in consumer marketing.
Features
- Pioneering programme that combines marketing and consumer psychology to give graduates a career advantage.
- Provides a gateway to careers in business organizations, non-profit companies, market research companies, advertising agencies and a wide range of other employers who need well-trained professionals in both market research and consumer psychology.
- Practical approach to learning that includes real-world projects enabling students to apply their knowledge and skills to enhance their value in the job market. Curriculum is designed in conjunction with industry professionals and based on the needs of employers.
- Professional and business development that helps students’ learning and interaction, professional seminars are held regularly by inviting esteemed scholars and business practitioners to enrich our students with new ideas and perspectives.
- Flexibility means that our intensive learning delivery allows flexibility to study around work commitments and the degree can be completed in two years.
Programme Structure
Courses include:
- Consumer Psychology
- Marketing Communication and Brand Management
- Applications of Psychology to Marketing
- Strategic Innovation and Marketing Management
- Digital Marketing and Internet Consumer Behavior
- Chinese Psychology and Marketing
- Customer Relationship Management
- Global Marketing
- Organizational Marketing
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
-
Language
Credits
Delivered
Campus Location
- Hong Kong, Hong Kong (SAR)
Disciplines
Psychology Marketing View 16 other Masters in Psychology in Hong Kong (SAR)What students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Online Application or download Application form, print and complete the application form
- A photocopy of HKID Card/Passport
- Photocopies of degree certificates
- Official transcripts from post-secondary institutions/universities attended
- Two signed and sealed Referee Letters
- An application fee of HK$200 by crossed-cheque
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Hong Kong Shue Yan University and/or in Hong Kong (SAR), please visit Student Insurance Portal.
Tuition Fee
-
International
140000 HKD/yearTuition FeeBased on the tuition of 140000 HKD for the full programme during 12 months. -
National
120000 HKD/yearTuition FeeBased on the tuition of 120000 HKD for the full programme during 12 months.
Living costs for Hong Kong
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Consumer Psychology.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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