Overview

Throughout the Business - Marketing degree from BI Norwegian Business School you learn to understand customers and markets, and to turn insight into choices on product, price, communication and channels that create profitable growth. Teaching is research-based and practical: you work with real cases, use qualitative and quantitative methods, run tests, and focus on the metrics that actually show impact.

Credential earned: Master in Business, major in marketing

FT rankings Master in Management 2025: 88

QS ranking Master in Management 2025: 45

You will learn to:

Analyse customers and markets with qualitative and quantitative methods and interpret findings correctly.

Turn insight into strategy: segmentation, target groups, positioning and a clear value proposition and go-to-market plan.

Set prices and offers that protect margins and grow long-term customer value

plan and improve customer journeys and digital activity across channels using measurement and experimentation.

Show marketing’s effect on revenue and profitability and communicate clear recommendations across marketing, finance, sales and product, while making responsible choices on ethics, privacy and sustainability.

Career Possibilities

Competition is intense, platforms and AI move fast, and leaders expect proof of impact. Employers look for graduates who combine human insight, data literacy and business judgement, and who can link marketing work to growth and profitability. Examples of areas you can work in:

Customer insight and market research – from qualitative studies to analytics and experimentation

Customer experience and loyalty – journey design, CRM and service improvement

Digital marketing and growth – channel planning, attribution, testing and performance improvement

Pricing and revenue management – price/pack strategy, promotions and margin management

Brand and product – positioning, launches and portfolio development

Accreditation

BI Norwegian Business School is in the top 1% of business schools worldwide having achieved the Triple Crown of international business school accreditations.

Accredited by: EQUIS, AMBA, AACSB

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Programme Structure

Courses included:

Customer Experience Management
Doing Marketing for Value Creation

Innovation and Pricing Strategies
Topics in Digital Marketing

Business Economics
Data Analysis

Customer Value Analytics

Internship opportunity
Master Thesis

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-08-23 00:00:00

Apply anytime.

More details

Priority application deadline for full-time Master programmes: 1 March. After 1 March, applications are accepted on a rolling basis.

Language

English

TOEFL^® IBT

90

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PTE Academic

62

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IELTS

6.5

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4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Oslo, Norway

Disciplines

Business Administration Marketing Marketing Management View 4 other Masters in Marketing Management in Norway

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Academic requirements

GPA

3.33

GRE^®

158 _{(quantitative)}

GMAT

600

Minimum Grade Point Average (GPA) of 3.50 (B) on ECTS scale

Applicants with international education are required to submit a GMAT 555 (Focused Edition) or GMAT 600 (10th Edition).
GRE also accepted. 158 Quantitative

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A successfully completed bachelor’s degree (180 ECTS credits) in the field of business administration, finance or economics

A successfully completed bachelor’s degree with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within business economics and administration:

Mathematics or statistics

Accounting

Computer Science

The bachelor’s degree must include the following foundation courses with minimum grade of C on the ECTS Scale:

Economics
Accounting or Finance
Statistics or Econometrics
Mathematics or equivalent*

*Equivalent courses may include Calculus, Algebra, Differential Equations, or other courses in which mathematics was taught and applied. Applicants need to include the relevant course syllabus(es) with their application to determine that applicants satisfy this requirement.

Admission requirements are the same for every major.

Work experience

This is a pre-experience master programme. No work experience is required.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at BI Norwegian Business School and/or in Norway, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

176300 NOK / year

≈ 176300 NOK / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

128200 NOK / year

≈ 128200 NOK / year

Living costs

Oslo

Norway

11682 - 19230 NOK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Highly competitive selection for a limited number of scholarships for international and domestic students.

Include a scholarship application with application for admission.

Scholarship Application deadline March 1.
Check bi.edu for eligibility and selection.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Master in Business - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Career Possibilities

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Work experience

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Oslo

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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