Digital Marketing and Corporate Communication

Overview

Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.

The Master’s Programme in Digital Marketing and Corporate Communication at the University of Jyväskylä  educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners. 

Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently, Finland was ranked 1st in how well it embraces information technology ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for students enrolling in this programme.

Career:

We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions, such as:

• Digital Marketing Manager

• Marketing Manager

• Consultant

• Sales Manager

• Communications Planner

• Business Coach

• Marketing Coordinator

• Marketing and Communications Manager

• Customer Relationship Manager

• Digital Marketing Planner

• Brand manager