University of Jyväskylä Multiple locations Overview
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.
The Master’s Programme in Digital Marketing and Corporate Communication at the University of Jyväskylä educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.
Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently, Finland was ranked 1st in how well it embraces information technology ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for students enrolling in this programme.
Career opportunities
We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions, such as:
- Digital Marketing Manager
- Marketing Manager
- Consultant
- Sales Manager
- Communications Planner
- Business Coach
- Marketing Coordinator
- Marketing and Communications Manager
- Customer Relationship Manager
- Digital Marketing Planner
- Brand manager
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Visit official programme websiteProgramme Structure
Courses include:
- Managing Customer Relationships
- Digital Interaction
- Information Technology Acceptance and Digital Technology Users
- Digital Marketing Communication
- Digital Marketing Management and Planning
- Digital Marketing in Action
- Research Methodology
- Masters Level Research Tutorial
- Master's Thesis
- Maturity Test
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Visit official programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Deadline passed
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Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Communication Sciences Marketing Digital Marketing View 11 other Masters in Communication Sciences in FinlandMore information
Visit official programme websiteEnglish requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 92
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Other requirements
General requirements
- Bachelor’s, Master’s or Doctoral degree, which gives eligibility to Master’s level education in the country in which the degree was issued. Applicants holding a degree, which gives eligibility to Doctoral programmes, should primarily seek admission to Doctoral level. The higher education degree must be in the fields of digital marketing or corporate communication.
- The higher education institution awarding the degree has to be a recognised part of the official national education system of the country, i.e. to be listed as a degree-granting higher education institution by the country where it is located or by a relevant international organisation (such as UNESCO).
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Visit official programme websiteTuition Fee
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International
10000 EUR/yearTuition FeeBased on the original amount of 10000 EUR per year and a duration of 24 months. -
EU/EEA
FreeTuition FeeBased on the original amount of 0 EUR per year and a duration of 24 months.
Funding
University of Jyväskylä offers scholarships covering tuition fee costs for its most successful international Master’s degree students. You are eligible for a JYU scholarship if you are
- eligible to apply to study in an IMDP offered by JYU
- liable to pay tuition fees: please see our FAQ
Scholarships are granted based on the admission criteria of the programme in question.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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