Marketing Management

Overview

Course Details

This Marketing Management MSc course offered by the University of Southampton is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll  gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

• marketing in the luxury sector
• using analytics and data effectively
• global brand strategy
• business ethics
• the role of design in marketing

Career Opportunities

You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.

Graduates from all over the world work in roles such as:

• customer relationship management
• data analysis
• brand management
• marketing project management
• market research
• product design management

Some of the big-name brands they’re working for include:

• Accenture
• Burson-Marsteller
• John Lewis
• Ocado
• Hewlett Packard (HP)