Studyportals
M.Sc. On Campus

Marketing Management

University of Southampton

12 months
Duration
25000 GBP/year
13000 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. At the Marketing Management MSc course offered by the University of Southampton you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

Overview

Course Details

This Marketing Management MSc course offered by the University of Southampton is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll  gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

  • marketing in the luxury sector
  • using analytics and data effectively
  • global brand strategy
  • business ethics
  • the role of design in marketing

Career Opportunities

You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.

Graduates from all over the world work in roles such as:

  • customer relationship management
  • data analysis
  • brand management
  • marketing project management
  • market research
  • product design management

Some of the big-name brands they’re working for include:

  • Accenture
  • Burson-Marsteller
  • John Lewis
  • Ocado
  • Hewlett Packard (HP)

Programme Structure

Courses include:
  • Consumer Insight
  • Integrated Marketing Communications
  • Measuring Marketing Effectiveness
  • Data Analytics
  • Business Ethics
  • Luxury Marketing
  • Strategic Brand Management
  • Strategic Marketing Decisions
  • Data Driven Marketing
  • Digital Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

You’ll need a 2:1 degree in one of the following areas:

  • business
  • economics
  • science
  • engineering
  • IT
  • management and marketing 
  • communication 
  • education 
  • political science 
  • sociology 

Tuition Fee

To alway see correct tuition fees
  • International

    25000 GBP/year
    Tuition Fee
    Based on the tuition of 25000 GBP for the full programme during 12 months.
  • National

    13000 GBP/year
    Tuition Fee
    Based on the tuition of 13000 GBP for the full programme during 12 months.

EU and international students pay £25,000.

Living costs for Southampton

697 - 1093 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
-
University of Southampton

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