This Marketing Management MSc course offered by the University of Southampton is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.
We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.
You’ll gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.
You can tailor your learning to suit your professional needs. For example, you can choose to focus on:
- marketing in the luxury sector
- using analytics and data effectively
- global brand strategy
- business ethics
- the role of design in marketing
You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.
Graduates from all over the world work in roles such as:
- customer relationship management
- data analysis
- brand management
- marketing project management
- market research
- product design management
Some of the big-name brands they’re working for include:
- John Lewis
- Hewlett Packard (HP)
Programme StructureCourses include:
- Consumer Insight
- Integrated Marketing Communications
- Measuring Marketing Effectiveness
- Data Analytics
- Business Ethics
- Luxury Marketing
- Strategic Brand Management
- Strategic Marketing Decisions
- Data Driven Marketing
- Digital Marketing
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Management, Organisation & Leadership Digital Marketing View 467 other Masters in Marketing in United Kingdom
You’ll need a 2:1 degree in one of the following areas:
- management and marketing
- political science
International25000 GBP/yearTuition FeeBased on the tuition of 25000 GBP for the full programme during 12 months.
National13000 GBP/yearTuition FeeBased on the tuition of 13000 GBP for the full programme during 12 months.
EU and international students pay £25,000.
Living costs for Southampton
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.