M.Sc. On Campus

Digital Marketing

University of Southampton

12 months
25000 GBP/year
13000 GBP/year
Tuition fee
Apply date
Start date


Develop the skills you need for a career in digital marketing at this specialist Digital Marketing MSc course offered by the University of Southampton. The academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.


Course Details

This Digital Marketing MSc course offered by the University of Southampton is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).

This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment. 

The course covers topics such as: 

  • emerging digital communication techniques 
  • web analytics and insights into user behaviour 
  • impact of online and multi-channel retailing 
  • technology underpinning digital marketing 
  • advertising, public relations (PR) and sponsorship 
  • project design and management  

Career Opportunities

Whether you are looking for your first job when you graduate, or want to advance your existing career, the MSc in Digital Marketing will equip you for success in a range of sectors. You might choose to work within a company’s digital marketing team, or take on a consultancy role. Or you could use your professional marketing skills to help grow a small enterprise or family business. Graduates have gone on to work for organisations such as Hootsuite, EDF Energy, L’Oreal, ROKE and McCaan.

Programme Structure

Courses include:

  • Building Customer Insight
  • Retailing in the Digital Age
  • Web Applications
  • Web Analytics
  • Designing and Managing Research Projects
  • Advanced Digital Communications
  • Design Thinking in Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • You’ll need a 2:1 degree in a business, economics, management or marketing related subject.

Tuition Fee

To alway see correct tuition fees
  • International

    25000 GBP/year
    Tuition Fee
    Based on the tuition of 25000 GBP for the full programme during 12 months.
  • National

    13000 GBP/year
    Tuition Fee
    Based on the tuition of 13000 GBP for the full programme during 12 months.

EU and international students pay £25,000.

Living costs for Southampton

697 - 1093 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
University of Southampton


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