Digital Marketing University of Southampton

Overview

This  Digital Marketing MSc course offered by the University of Southampton is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).

This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment. 

The course covers topics such as: 

• emerging digital communication techniques 

• web analytics and insights into user behaviour 

• impact of online and multi-channel retailing 

• technology underpinning digital marketing 

• advertising, public relations (PR) and sponsorship 

• project design and management  

Career Opportunities

This degree will allow you to develop and evidence subject-specific and targeted employability skills. This includes the required skill set for a range of future careers, further study, or starting your own business.

The skills you can expect to focus on and gain from this course include:

• Research

• Critical thinking

• Commercial awareness

• Self-management

• Confidence

• Leadership