Through interdisciplinary training you learn various aspects of innovation and product management. Through theoretical and practical classes, you receive a comprehensive knowledge on how to develop, manage and market innovations and can complement it by two specializations: Product Concept Design and Development Process Engineering.
Innovation and product managers work at the interfaces between marketing, design and technology. Through our interdisciplinary training in all three disciplines we provide our students with methods and tools to initiate and manage strategically interesting product, service and process innovations. Furthermore, you learn how to successfully market these innovations in international markets, including market research, pricing policy, distribution, communication and branding. Our core study program is also supported by on- and off-site training in social skills such as leadership, intercultural communication, negotiation, and teamwork. The Innovation and Product Management programme is offered at University of Applied Sciences Upper Austria.
The job descriptions for innovation and product managers, product concept designers and process development engineers are interesting and complex and so are the careers of our graduates. Our alumni have successful careers in Austria and abroad in different areas: product management of industrial goods, innovation management, management assistance in small and medium-sized technology companies, project management, quality management, R&D management, technical support and sales, product design and many more.
Get more detailsVisit official programme website
- Individual Bridging Courses
- International Marketing & Management
- Stratagic Innovation Management
- Change Management
- Materials & Design
- Supply Chain Management
- 24 months
Start dates & application deadlines
- Apply before
DisciplinesIndustrial & Systems Engineering Marketing Innovation Management View 8 other Masters in Marketing in Austria
We are not aware of any academic requirements for this programme.
- Completed Bachelor’s degree (180 ECTS or equivalent) with Management or Engineering and English background.
- Secondary School Leaving Certificate ("A-levels", High School Diploma)
- Motivation Letter
International1452 EUR/yearTuition FeeBased on the tuition of 726 EUR per semester during 24 months.
EU/EEA726 EUR/yearTuition FeeBased on the tuition of 363 EUR per semester during 24 months.
- For students from EU and EEA countries: EUR 363.36 per semester + ÖH
- For students from non-member states: EUR 726.72 per semester + ÖH
Living costs for Wels
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.