Innovation and Product Management University of Applied Sciences Upper Austria

Overview

Innovations for International Markets

In a competitive global market, innovation is essential for success. Achieving it sustainably requires more than just ideas – it demands the holistic integration of marketing, design, and technology, combined with strategic thinking. This is the foundation of the Innovation and Product Management (IPM) master’s program from the University of Applied Sciences Upper Austria. Through an interdisciplinary approach, IPM equips you with both theoretical knowledge and practical skills in innovation management, product development and marketing. You’ll specialize in one of two fields: Product Concept Design or Development Process Engineering.

Career

Graduates of this degree program are well-prepared for management positions in technical product development, innovation and design, product management, and marketing within international technology companies. They take on key responsibilities for high-tech products and services, playing a crucial role in the conception and market positioning of innovations, ensuring long-term success for their companies. In addition, graduates possess core competencies in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from competitors and maintain a competitive edge in the market.