Overview
Innovations for International Markets
In a competitive global market, innovation is essential for success. Achieving it sustainably requires more than just ideas – it demands the holistic integration of marketing, design, and technology, combined with strategic thinking. This is the foundation of the Innovation and Product Management (IPM) master’s program from the University of Applied Sciences Upper Austria. Through an interdisciplinary approach, IPM equips you with both theoretical knowledge and practical skills in innovation management, product development and marketing. You’ll specialize in one of two fields: Product Concept Design or Development Process Engineering.
Career
Graduates of this degree program are well-prepared for management positions in technical product development, innovation and design, product management, and marketing within international technology companies. They take on key responsibilities for high-tech products and services, playing a crucial role in the conception and market positioning of innovations, ensuring long-term success for their companies. In addition, graduates possess core competencies in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from competitors and maintain a competitive edge in the market.
Programme Structure
Courses include:
- Innovation and Technology Management
- International Marketing
- Trends for Innovation
- Development Process Engineering
- Product Concept Design
- Innovative Teaching
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , EEA/EU
-
Language
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Credits
Delivered
Campus Location
- Wels, Austria
Disciplines
Innovation Management Engineering Management Marketing ManagementWhat students do after studying
Academic requirements
According to Austrian law, all courses must be graded at least at 50% of the possible marks. Degrees with one or more subjects passed below 50% cannot be considered equal and the application will be rejected. Your GPA must be at least above 50% of the maximum score. In certain cases, a higher GPA is required.
English requirements
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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Completed Bachelor’s degree (180 ECTS or equivalent) preferably in Engineering or Industrial Design
- Good English language skills
Student Insurance via Studyportals Partner
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Tuition Fees
-
International Applies to you
Applies to youNon-residents1454 EUR / year≈ 1454 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals728 EUR / year≈ 728 EUR / year
Additional Details
+ ÖH (Austrian Student Union) contribution
Living costs
Wels
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
We offer a merit-based scholarship for international students as of the 2nd semester. For further information please look at our FAQ´s on the university website.
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Scholarships Information
Below you will find Master's scholarship opportunities for Innovation and Product Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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