Overview

The Marketing Strategy programme from Vlerick Business School combines strategy, creativity, and technology. You’ll tackle real business challenges with partner companies, complete a market-research consultancy project, and join company visits to global marketing hubs like Dublin. Core modules span data analytics, digital strategy, customer journeys, branding, and budgeting. A personal development track builds your leadership and presentation skills.

Career opportunities

Graduates typically move into roles such as Brand Manager, Product Manager, Customer Experience Manager, Digital Strategist, Market Analyst, or Marketing Consultant. Employers include FMCG firms, digital agencies, startups, and large multinationals.

Career Acceleration Track: Optional internship up to 6 months after graduation

Double degree with Darla Moore School of Business – University of South Carolina (United States) is available

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Programme Structure

Courses include:

General Marketing Strategy & Digital Platforms

E-Commerce Strategy & Omnichannel Retail

Brand Marketing Strategy

Business-to-Business, Sales & Service Marketing Strategy

Finance for Marketing Strategy

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Key information

Duration

Full-time
- 10 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-04-30 00:00:00 , International

Language

English

Credits

60 ECTS

Delivered

On Campus

Campus Location

Gent, Belgium

Disciplines

Marketing Digital Media Marketing Management View 6 other Masters in Marketing in Belgium

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

For candidates studying in Belgium:

a Masters degree from a recognized institution

For candidates studying outside of Belgium:

a Masters degree from a recognized institutionOR

a 3 or 4-year Bachelor degree from a recognized institution (there may be additional requirements too)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Vlerick Business School and/or in Belgium, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20950 EUR / full

≈ 20950 EUR / full
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

20950 EUR / full

≈ 20950 EUR / full

Additional Details

Tuition fee includes company visits, exclusive access to career events, accommodation during international tours, intercampus travel, FT/NYT access.

Living costs

Gent

Belgium

754 - 1205 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

We offer several scholarships:
Equal Opportunity Scholarship
Financial Need
Academic Merit max 50%: either great(est) distinction at Bachelor level or outstanding GMAT (> 700) or GRE (> 164 quantitative and > 163 verbal) scores
Go to our programme webpage to find out more or contact admissions@vlerick.com

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Gent

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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