Overview

During the Masters in Marketing at the University of St Andrews explore the impact of global trends on marketing in all types of organisations and their impact on staff who work in a wide range of marketing roles. You will study digital marketing, consumer insight, and consumer behaviour as well as marketing strategy and learn how marketing contributes to strategic value creation.

Key facts

Gain a deep understanding of the role of marketing in organisations and be ready to make exciting career moves

Develop your critical thinking and research skills

Learn about international marketing challenges, consumer insights, and stakeholder management

Enjoy masterclasses on topics such as retaining consumer trust, competitive advertising in the field of sports, social marketing, and heritage and luxury branding from experienced marketers and academic experts in industry and academia, as well as field trips to elevate your understanding

Careers

You will gain the knowledge and skills needed to succeed in your career in a wide range of sectors and roles.

Graduates from this course go on to become marketing executives, account managers, account directors, marketing strategists, and communications and public relations specialists.

Programme Structure

Courses include:

Contemporary Global Issues in Management

Consumer Behaviour

Marketing Research and Consumer Insight

Marketing Strategy

Dialogue and Debate in Marketing (Masterclasses)

Scenario Thinking and Strategy

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-14 00:00:00
- Apply before 2026-08-06 00:00:00

Language

English

TOEFL^® IBT

94

Schedule TOEFL®

PTE Academic

76

Schedule a PTE test!

IELTS

7

Prepare for Your English Test

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

St Andrews, United Kingdom

Disciplines

Marketing View 337 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

94

Schedule TOEFL®

PTE Academic

76

Schedule a PTE test!

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A 2.1 undergraduate Honours degree in business, marketing or a related subject from the UK or the equivalent international qualification. Applications are also considered from applicants who have majored in another subject but have a business or marketing minor. Applicants with business experience are welcome, and work experience may be taken into account in the evaluation of applications.

If you studied your first degree outside the UK, see the international entry requirements.

CV that includes your personal details with a history of your education and employment to date

personal statement explaining why you have chosen the programme, why this subject is important to you and why you have applied to study at the University of St Andrews Business School in particular (500 words)

one original signed academic reference

academic transcripts and degree certificates

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29990 GBP / year

≈ 29990 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

14850 GBP / year

≈ 14850 GBP / year

Living costs

Saint Andrews

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Saint Andrews

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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