Overview

A strategic marketer can come from a variety of different backgrounds, including business, economics, psychology, or arts, culture and science. You should be interested in strategy and marketing and in applying cutting-edge scientific knowledge to real-life cases and projects. The projects require an open mind-set to trying new approaches, the ability to think both analytically and creatively as well as strong interpersonal skills. The International Business - Strategic Marketing is offered at Maastricht University.

Career prospects  

As a Strategic Marketing graduate you will be trained in thinking practically and creatively, which is essential for conveying a strong marketing message. You will have the business and managerial skills for a wide range of exciting jobs, including customer experience manager, product or brand manager, marketing analyst, management consultant, and account manager. In addition, your ability to work as part of an international team and to communicate across different levels of an organisation will make you an ideal partner in strategic discussions.

• management consulting firms
• B2C and B2B companies; from small regional companies to large multinationals
• research institutions and universities
• (technology) start-ups
• non-profit organisations