Overview

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

International Business - Strategic Marketing from Maastricht University revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.

Career prospects

Graduates have found positions in many different types of organisations in any industry, including:

management consulting firms

B2C and B2B companies; from small regional companies to large multinationals

research institutions and universities

(technology) start-ups

non-profit organisations

Programme Structure

Courses include:

Service Management

Marketing Strategy and innovation

Consumer Psychology

Digital Marketing

Data analytics

Master's Thesis

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-05-01 00:00:00 , International
- Apply before 2026-06-01 00:00:00 , EEA/EU
Starting 2027-02-01 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , EEA/EU

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Maastricht, Netherlands

Disciplines

Marketing International Business Strategic Management View 26 other Masters in Marketing in Netherlands

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Academic requirements

GRE^®

4 _(analytical)

GMAT

550

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Grades transcript of your bachelor’s programme
Upload a grades transcript from each university you have attended, plus a translation if the original is not in English.
Curriculum vitae
List your education, relevant extracurricular activities, internships and (professional) experience.
Motivation letter
Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
Description of your statistics courses
Upload proof of all relevant statistics courses that you followed during your bachelor’s programme.
Official GMAT or GRE score report
A recent passport picture
A copy of your valid passport or your EU/EEA identity card

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21500 EUR / year

≈ 21500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2694 EUR / year

≈ 2694 EUR / year

Living costs

Maastricht

Netherlands

700 - 1170 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Business - Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Maastricht

Funding

Scholarships Information

Available Scholarships

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