Overview

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

International Business - Strategic Marketing from Maastricht University revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.

Career prospects

Graduates have found positions in many different types of organisations in any industry, including:

management consulting firms

B2C and B2B companies; from small regional companies to large multinationals

research institutions and universities

(technology) start-ups

non-profit organisations

Programme Structure

Courses include:

Service Management

Marketing Strategy and innovation

Consumer Psychology

Digital Marketing

Data analytics

Master's Thesis

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-02-01 00:00:00
- Apply before 2024-11-01 00:00:00 , International
- Apply before 2024-12-01 00:00:00 , EEA/EU
Starting 2025-09-01 00:00:00
- Apply before 2025-05-01 00:00:00 , International
- Apply before 2025-06-01 00:00:00 , EEA/EU

Language

English

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

90

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Credits

60 ECTS

Delivered

On Campus

Disciplines

Marketing International Business Strategic Management View 38 other Masters in International Business in Netherlands

Academic requirements

GRE^®

4 _(analytical)

GMAT

550

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

90

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Maastricht University and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

Grades transcript of your bachelor’s programme
Upload a grades transcript from each university you have attended, plus a translation if the original is not in English.
Curriculum vitae
List your education, relevant extracurricular activities, internships and (professional) experience.
Motivation letter
Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
Description of your statistics courses
Upload proof of all relevant statistics courses that you followed during your bachelor’s programme.
Official GMAT or GRE score report
A recent passport picture
A copy of your valid passport or your EU/EEA identity card

Tuition Fee

To always see correct tuition fees

International

16600 EUR/year

Tuition Fee

Based on the tuition of 16600 EUR per year during 12 months.
EU/EEA

2530 EUR/year

Tuition Fee

Based on the tuition of 2530 EUR per year during 12 months.

Living costs for Maastricht

700 - 1170 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Business - Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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