Overview

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

International Business - Strategic Marketing from Maastricht University revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.

Career prospects

Graduates have found positions in many different types of organisations in any industry, including:

management consulting firms

B2C and B2B companies; from small regional companies to large multinationals

research institutions and universities

(technology) start-ups

non-profit organisations

Get more details

Visit official programme website

Programme Structure

Courses include:

Service Management

Marketing Strategy and innovation

Consumer Psychology

Digital Marketing

Data analytics

Master's Thesis

Check out the full curriculum

Visit official programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2024-02-01 00:00:00
- Apply before 2023-11-01 00:00:00 , International
- Apply before 2023-12-01 00:00:00 , EEA/EU
Starting 2024-09-01 00:00:00
- Apply before 2024-05-01 00:00:00 , International
- Apply before 2024-06-01 00:00:00 , EEA/EU

Language

English

IELTS

6.5

TOEFL^® IBT

90

Credits

60 ECTS

Delivered

On Campus

Disciplines

Marketing International Business Strategic Management View 32 other Masters in Marketing in Netherlands

Explore more key information

Visit official programme website

Academic requirements

GRE^®

4 _(analytical)

GMAT

550

English requirements

IELTS

6.5

TOEFL^® IBT

90

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Maastricht University and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

You have obtained or will obtain an international bachelor's degree.
However, applicants from AACSB or EQUIS accredited bachelor's programmes need to fulfil different admission requirements than students with another international bachelor's degree.
List of grades of your bachelor’s programme
Upload a formal transcript of grades (signed and stamped by your educational institute) from each university you have attended, plus a translation if the original is not in English.
Curriculum vitae
List your education, relevant extracurricular activities, internships and (professional) experience.
Letter of motivation
Provide good arguments for why you want to do this master’s programme at Maastricht University and why you expect that you can successfully complete the programme. This letter should be about 1 or 2 pages long.
Description of your statistics courses

Make sure you meet all requirements

Visit official programme website

Tuition Fee

To always see correct tuition fees

International

15800 EUR/year

Tuition Fee

Based on the tuition of 15800 EUR for the full programme during 12 months.
EU/EEA

2209 EUR/year

Tuition Fee

Based on the tuition of 2209 EUR for the full programme during 12 months.

Living costs for Maastricht

700 - 1170 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Double-check all fees

Visit official programme website

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

Check for any work restrictions

Visit official programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Business - Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Maastricht

Funding

Double-check all fees

Check for any work restrictions

Scholarships Information

Available Scholarships

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