Overview
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The Marketing and Brand Management major from NHH Norwegian School of Economics integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
- How to adapt products, communication and distribution systems to customer needs - and behaviour?
- How to position a brand effectively in a competitive market?
Careers
The MBM major will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.
Finally, the MBM profile is highly relevant for any kind of entrepreneurial activity.
Accreditation
CEMS
EQUIS
PIM
Programme Structure
Courses include:
- Research for Brand Decisions
- Methodology for Master Thesis
- Consumer Behaviour
- Brand Management
- Market Communication Effectiveness
- Product Development and Design
- Global Business Venturing (expired)
- Commercialization of Innovations
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Marketing Marketing Management AdvertisingAcademic requirements
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NHH Norwegian School of Economics and/or in Norway, please visit Student Insurance Portal.
Other requirements
General requirements
Admission is once a year, and the study programme starts in August. The information below concerns applicants with a non-Norwegian bachelor's degree. If you have a Norwegian bachelor's degree, please select the Norwegian version of this website from the language menu above and apply through the Norwegian application process.
Tuition Fee
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International
180000 NOK/yearTuition FeeBased on the tuition of 180000 NOK per year during 24 months. -
EU/EEA
FreeTuition FeeBased on the tuition of 0 NOK per year during 24 months.
- Students from EU/EEA or Switzerland are exempted from paying tuition fees.
- The tuition fee for non-EU/EEA students is 180.000 NOK per year.
Living costs for Bergen
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing and Brand Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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