Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The Marketing and Brand Management major from NHH Norwegian School of Economics integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
- How to adapt products, communication and distribution systems to customer needs - and behaviour?
- How to position a brand effectively in a competitive market?
The MBM major will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.
Finally, the MBM profile is highly relevant for any kind of entrepreneurial activity.
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- Consumer Behavior
- Brand Management
- Research for Brand Decisions
- Methodology for Master Thesis
- Strategic Analysis
- Marketing Communication Effectiveness
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- 24 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Marketing Innovation Management View 4 other Masters in Marketing in Norway
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- Bachelor’s degree
- GMAT or GRE
- English language requirement
- Curriculum vitae (résumé)
- Documentation of financial ability
- Documentation of identity
- Online video and written assessment
Admission to master’s degree studies in Norway requires Higher Education Entrance Qualification and a completed degree comparable to a Norwegian bachelor's degree.
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InternationalFreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 24 months.
EU/EEAFreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 24 months.
As a student at NHH, the only fee you are required to pay is a small semester registration fee. The amount is currently approximately NOK 800 per semester.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.