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Overview
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.
Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).
The Marketing and Brand Management major from NHH Norwegian School of Economics integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.
Central questions raised are:
- How to adapt products, communication and distribution systems to customer needs - and behaviour?
- How to position a brand effectively in a competitive market?
Careers
The MBM major will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.
Finally, the MBM profile is highly relevant for any kind of entrepreneurial activity.
Accreditation
CEMS
EQUIS
PIM
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Consumer Behavior
- Brand Management
- Research for Brand Decisions
- Methodology for Master Thesis
- Strategic Analysis
- Marketing Communication Effectiveness
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Business Administration Marketing Innovation Management View 4 other Masters in Marketing in NorwayExplore more key information
Visit official programme websiteAcademic requirements
GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments. 152 (quantitative)
GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800. 600
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 90
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90. 62
Other requirements
General requirements
- Bachelor’s degree
- GMAT or GRE
- English language requirement
- Curriculum vitae (résumé)
- Documentation of financial ability
- Documentation of identity
- Online video and written assessment
Admission to master’s degree studies in Norway requires Higher Education Entrance Qualification and a completed degree comparable to a Norwegian bachelor's degree.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
-
International
FreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 24 months. -
EU/EEA
FreeTuition FeeBased on the original amount of 0 EUR for the full programme and a duration of 24 months.
As a student at NHH, the only fee you are required to pay is a small semester registration fee. The amount is currently approximately NOK 800 per semester.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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