Studyportals Study cover for Marketing and Brand Management

Marketing and Brand Management 

NHH Norwegian School of Economics

M.Sc. On Campus
24 months
Duration
Free
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing and Brand Management major from NHH Norwegian School of Economics provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Visit the official programme website for more information

Overview

Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.

Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).

The Marketing and Brand Management major from NHH Norwegian School of Economics  integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:

  • How to adapt products, communication and distribution systems to customer needs - and behaviour?
  • How to position a brand effectively in a competitive market?

Careers

The MBM major will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing.

Finally, the MBM profile is highly relevant for any kind of entrepreneurial activity.

Accreditation

CEMS

EQUIS

PIM

Programme Structure

Courses include:

  • Consumer Behavior
  • Brand Management
  • Research for Brand Decisions
  • Methodology for Master Thesis
  • Strategic Analysis
  • Marketing Communication Effectiveness

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
152 (quantitative)
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
600

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
62
More about PTE Academic

Other requirements

General requirements

  • Bachelor’s degree
  • Admission to master’s degree studies in Norway requires Higher Education Entrance Qualification and a completed degree comparable to a Norwegian bachelor's degree.

    • GMAT or GRE
    • English language requirement
    • Curriculum vitae (résumé)
    • Documentation of financial ability
    • Documentation of identity
    • Online video and written assessment

Tuition Fee

  • International

    Free
    Tuition Fee
    Based on the original amount of 0 EUR for the full programme and a duration of 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR for the full programme and a duration of 24 months.

As a student at NHH, the only fee you are required to pay is a small semester registration fee. The amount is currently approximately NOK 800 per semester.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Marketing and Brand Management
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NHH Norwegian School of Economics

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