- Home
- Programmes
- Marketing
- Austria
7 Master's degrees in Marketing in Austria
Exploring Marketing programmes in Austria reveals a diverse range of tuition fees. At the lower end, you can find programmes with fees as low as €1,452, making them accessible to a broader audience. The typical tuition fee, represented by the €1,454, offers a middle-ground option for students balancing quality education with budget constraints. On the higher end, the €26,133 reflects the premium programmes that may offer additional resources or specialised curriculum.
Austria prides itself on providing affordable education options, with 71% of Marketing programmes falling into this category. This ensures that students from various financial backgrounds can pursue their academic interests without undue stress. Additionally, the landscape of Marketing education in Austria is evolving, with 14% of programmes now available online, catering to the needs of remote learners and working professionals.
The commitment to Marketing education is evident across Austrian universities, with 11% of institutions offering programmes in this field. This widespread availability ensures that prospective students have a variety of choices, from urban campuses to more serene, rural settings, each with its unique advantages and learning environments.

Executive MBA Strategic Marketing and Sales
Hardly any other functional area is subject to such dynamic change as Marketing & Sales. Digitalization, globalization, and constantly increasing customer demands make your job a challenge. The Executive MBA Strategic Marketing and Sales from WU (Vienna University of Economics and Business) is your perfect choice.
Marketing
Major tracks in Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.Compatible with part-time employment, the Marketing master degree programme is tailor-made for you, with major tracks in Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.
Media and Convergence Management
The Media and Convergence Management programme from University of Klagenfurt examines convergence in terms of technology, media, content and across sectors.
Marketing and Branding
The Master’s programme in Marketing and Branding at University of Innsbruck offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustainability and responsible managerial decision-making and behavior.
Global Sales and Marketing
The master’s degree program Global Sales and Marketing from the University of Applied Sciences Upper Austria equips the students with skills and knowledge to develop and manage future marketing and sales activities for international companies. For such managers, it is essential to be aware of cross-cultural challenges created by the globalization and digitalization of the world economy.
Global Sales and Marketing Triple Degree
The Global Sales and Marketing Triple Degree program from the University of Applied Sciences Upper Austria equips students with skills and knowledge to manage business sales and marketing activities for future challenges in international companies. For such managers, it is essential to develop entrepreneurial thinking skills and to know-how to navigate the challenges of a culture.
Marketing
Do you want to use your creativity to create value for business and society? This practice-based master's program in Marketing from WU (Vienna University of Economics and Business) gives you the analytical and creative skills you need to develop innovative marketing concepts and relevant business solutions