24 months
1452 EUR/year
726 EUR/year
Tuition fee
Apply date
Start date


Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. Apply now for this Global Sales and Marketing programme at University of Applied Sciences Upper Austria!


These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme in Global Sales and Marketing at University of Applied Sciences Upper Austria is on emerging markets.

Triple Degree Programme

The triple degree programme GSM equips the students to develop and manage general business, sales and marketing activities for future international companies. 

For such managers it is essential to develop entrepreneurial thinking skills and to know how to handle background challenges of a culture. 

In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.

Career Profile

The management of global B2B and service markets needs enthusiastic sales oriented leadership personalities who are able to develop and push forward complex sales processes for specific markets and their cultures.

The basis for all that is a profound understanding of organisational buying behavior und the development and management of marketing- and sales concepts for complex combinations of products and services for international markets with cross cultural challenges.

Programme Structure

Courses included:

  • Strategy, Marketing and Sales Management 
  • Global Business Management 
  • International Sales Management 
  • Finance and Business 
  • International Law
  • Economics

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Completed Bachelor’s or Master’s degree in Business Administration or similar fields.

Tuition Fee

To alway see correct tuition fees
  • International

    1452 EUR/year
    Tuition Fee
    Based on the tuition of 726 EUR per semester during 24 months.
  • EU/EEA

    726 EUR/year
    Tuition Fee
    Based on the tuition of 363 EUR per semester during 24 months.

Living costs for Steyr

800 - 1200 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Global Sales and Marketing
University of Applied Sciences Upper Austria


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