Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.
The WU Marketing Master program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.
The MSc Marketing from WU (Vienna University of Economics and Business) offers outstanding students a profound education in marketing and related fields like consumer psychology, business analytics, and sales management. It combines cutting-edge theory and practical applications.
Students can choose from a number of different electives, such as High Tech Marketing, B2B Marketing, Doing Business in Africa, and Global Branding.
Our program prepares future marketing specialists and executives for mastering the challenges of today’s customer-focused marketing management.
Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.
Our alumni work in companies of all sizes and in all sectors – from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.
Award winning program
This program is among the 10 best Masters in Marketing worldwide (QS Masters in Marketing Ranking 2020).
QS Masters in Marketing Ranking 2020: 10th place
Get more detailsVisit official programme website
- The Role of Marketing in a Knowledge-Based Society
Marketing Research Design and Analysis
Global Marketing Strategy
Consumer and Buyer Behavior
Presenting or Negotiating in a Foreign Language
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesEconomics Finance Marketing View 11 other Masters in Finance in Austria
You need to have completed or be currently enrolled in a relevant bachelor's program or other equivalent degree program at a recognized Austrian or foreign post-secondary institution. To be considered relevant, the completed program has to meet the following criteria:
- The program comprises at least 180 ECTS credits. 180 ECTS credits correspond to three academic years.
- 45 ECTS credits have to be earned by passing exams in the field of business administration.
International1454 EUR/yearTuition FeeBased on the tuition of 727 EUR per semester during 24 months.
EU/EEA728 EUR/yearTuition FeeBased on the tuition of 364 EUR per semester during 24 months.
The standard tuition fee is € 363.36 per semester. The tuition fee for Non-EU and Non-EEA Citizens is € 726.72 per semester.
Living costs for Vienna
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.