Overview

From the very start, the Master’s Program in Marketing at WU (Vienna University of Economics and Business) takes a 2-prong approach, combining theoretical marketing expertise and practical application. Students acquire the technical expertise they need to cover the increasingly interdisciplinary spectrum of marketing in the digital age: From strategy to consumer psychology, from international marketing to product management, from online business to sales, and from social media to CRM.

Key Facts

In their first year, students gain a well-founded understanding of marketing and learn to apply data-based research methods. In the second year of the program, they select one of 3 specializations: Current Challenges in Digital Marketing, Marketing for a Better World, or Advanced Topics in MarketingThis practice-based master’s program gives students the opportunity to create marketing concepts and apply them in practice even before graduation. Most projects are organized in cooperation with national and international corporate partners. This gives students the chance to experience the business world and promote their own ideas in direct contact with professional companies.

Programme Structure

Courses included:

Relevance of Marketing for Business

Management by Experiments

Digital Marketing

Qualitative Insights

Marketing Analytics

Global Marketing Strategy

Business Software Skills

Consumer Psychology

Customer Value Management

Retailing & Sales

Business Modelling & Innovation

Personal Skills

Marketing Research Workshop

Current Challenges in Digital Marketing

Marketing for a Better World

Advanced Topics in Marketing

Double Degree with Bocconi University

Marketing 360 degrees

Marketing Study Project
Master Thesis

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-10-01 00:00:00
- Apply before 2027-03-08 00:00:00

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

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Credits

120 ECTS

Delivered

On Campus

Campus Location

Vienna, Austria

Disciplines

Marketing View 7 other Masters in Marketing in Austria

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Academic requirements

GMAT

500

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

1. Relevant Bachelor's program:

Completion of or enrollment in a relevant degree program at a recognized Austrian or foreign post-secondary institution. Prerequisites for the Master’s Program include:

The program must comprise at least 180 ECTS credits (corresponding to three academic years).

45 ECTS credits have to be earned by passing exams in the field of business administration.

2. Sufficient proficiency in English
3. Achievement potential:

GMAT Exam (10th Edition) score report from a test center/online with a minimum of 500 points. Please upload the official score report as a PDF file to your application. OR

GMAT Exam (Focus Edition) score report with a minimum of 495 points.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at WU (Vienna University of Economics and Business) and/or in Austria, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

1452 EUR / year

≈ 1452 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

720 EUR / year

≈ 720 EUR / year

Additional Details

Tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://short.wu.ac.at/tuition_fees

Living costs

Vienna

Austria

861 - 1331 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Vienna

Funding

Scholarships Information

Available Scholarships

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