M.Sc. On Campus


WU (Vienna University of Economics and Business)

24 months
1454 EUR/year
728 EUR/year
Tuition fee
Apply date
Start date


The full-time master's program in Marketing at WU (Vienna University of Economics and Business) offers you a practice-oriented education. It gives you the analytical and creative skills to develop marketing solutions that create value for consumers and customers.


Key facts

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The WU Marketing Master program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.

The MSc Marketing from WU (Vienna University of Economics and Business) offers outstanding students a profound education in marketing and related fields like consumer psychology, business analytics, and sales management. It combines cutting-edge theory and practical applications.

Students can choose from a number of different electives, such as High Tech Marketing, B2B Marketing, Doing Business in Africa, and Global Branding.

Career Prospects

Our program prepares future marketing specialists and executives for mastering the challenges of today’s customer-focused marketing management.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Our alumni work in companies of all sizes and in all sectors – from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.

Award winning program

This program is among the 10 best Masters in Marketing worldwide (QS Masters in Marketing Ranking 2020).


QS Masters in Marketing Ranking 2020: 10th place

Programme Structure

Courses included:

  • The Role of Marketing in a Knowledge-Based Society
  • Customer-Centric Management

  • Marketing Research Design and Analysis

  • Global Marketing Strategy

  • Consumer and Buyer Behavior

  • Presenting or Negotiating in a Foreign Language

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details

rolling admission


120 ECTS


On Campus

Academic requirements

GMAT admission requirements GMAT

Other requirements

General requirements

You need to have completed or be currently enrolled in a relevant bachelor's program or other equivalent degree program at a recognized Austrian or foreign post-​secondary institution. To be considered relevant, the completed program has to meet the following criteria:

  • The program comprises at least 180 ECTS credits. 180 ECTS credits correspond to three academic years.
  • 45 ECTS credits have to be earned by passing exams in the field of business administration.

Tuition Fee

To alway see correct tuition fees
  • International

    1454 EUR/year
    Tuition Fee
    Based on the tuition of 727 EUR per semester during 24 months.
  • EU/EEA

    728 EUR/year
    Tuition Fee
    Based on the tuition of 364 EUR per semester during 24 months.

The standard tuition fee is € 363.36 per semester. The tuition fee for Non-EU and Non-EEA Citizens is € 726.72 per semester. 

Living costs for Vienna

861 - 1331 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

WU (Vienna University of Economics and Business)


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