7 Full-time Master's in Marketing Management in Portugal

The MSc in Management from ISCTE - University Institute of Lisbon is a program of excellence designed to prepare highly qualified leaders capable of tackling the dynamic challenges of the business world.

The Master's Programme in Data-Driven Marketing, with a specialization in Customer Experience, at Universidade Nova de Lisboa, is designed for senior managers, specialists and other professionals in the field of Marketing who wish to develop and deepen their skills in consumer behavior analysis, market research and the strategic use of data to enhance the customer experience.

ISCTE - University Institute of Lisbon is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Marketing at ISCTE Business School is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

The Master's Degree Programme in Data-Driven Marketing from NOVA IMS at Universidade Nova de Lisboa aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.

The MSc in Business Administration at ISCTE - University Institute of Lisbon is a full-time programme designed for students with a bachelor in areas that are not management-related,  that delivers the contents of an MBA to students with little or no work experience whilst also giving the higher academic title.

The Master Programme in Data-Driven Marketing, with the specialization in Marketing Intelligence, at Universidade Nova de Lisboa, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.

The main objective of the Master in Marketing with Double Degree from Católica Porto Business School (CPBS) is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies.