15 months
Duration
28570 GBP/year
13330 GBP/year
Unknown
Unknown
Apply date
Unknown
Start date

About

The MA Advertising course at the University of the Arts London (UAL) is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. 

Overview

The MA Advertising course at the University of the Arts London (UAL) works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with leading industry players such as Advertising Week Europe, MediaCom and global consultancy Genius/Steals you will develop a portfolio that combines strategy and creativity.

What can you expect?

You will learn new ways of conducting research and apply new approaches such as practice-research, speculative design and design fictions. You will find new ways of understanding audiences, mapping user journeys and finding insights.

You will read, think, make and write. You'll engage with industry news and commentary as well as academic research and critical theory. You'll write short copy tweets, long copy ads, business reports and academic critiques. Exploring a range of technologies, you might make a film, print advertisement, augmented reality app or voice bot.

You will find and create new forms of content and content relationships fit for a complex future. You will understand how to push the boundaries of the brief, challenge the norms and discover the future.

In your final major project, you will bring all your learning together to develop and deliver an in-depth practical investigation into a contemporary industry issue identified by one of our industry partners.

You will deliver that project in a style and format fit for industry. You will research and write and make for industry. You will be an industry expert.

Work experience and opportunities

By the time you graduate you will be an ‘advertising futurist’ set to work with brands and organisations to develop creative strategies fit for tomorrow. You will be ready to prepare clients for what is around the corner. You will be able to offer an employer (the brand, the agency, the client) effective solutions for tomorrow’s problems, today.

As one of our partners says:

“Committed as we are to developing and attracting new talent to our industry, Advertising Week Europe is proud to partner with Paul Caplan and the team at LCC.

Over the past four years we have worked ever more closely with the college, developing aspects of the course and setting consumer and business briefs to both postgraduate and undergraduate students.

Throughout our partnership, the ideas and talent we’ve seen amongst the students have been impressive and Paul’s passion for working with industry for the benefit of the course and his students’ future careers is visionary.

Our most recent collaboration saw the best performing students appear on stage once again during Advertising Week, taking part insightful and thought provoking panel discussion on the importance of diversity within the industry and how business and academia should work together to achieve this.”

Programme Structure

Courses include: 

  • Advertising Industries and Practices
  • Innovative Methods 
  • Advertising Futures
  • Collaborative Unit 

  • Creative Industries 

  • Final Major Project

Key information

Duration

  • Full-time
    • 15 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

What students do after studying

Academic requirements

GPA admission requirements GPA
Upper Second Class

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

Entry requirements

  • Honours degree (preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects);
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
  • Employment history
  • CV
  • Personal statement
  • Portfolio

Tuition Fee

To always see correct tuition fees
  • International

    28570 GBP/year
    Tuition Fee
    Based on the tuition of 28570 GBP per year during 15 months.
  • National

    13330 GBP/year
    Tuition Fee
    Based on the tuition of 13330 GBP per year during 15 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
15000 USD
Deadline
31 Aug 2025
Amberscholar Scholarship
Merit-based

Read more about eligibility

Amber Student
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Commonwealth Master’s Scholarships
Merit-based Need-based

Read more about eligibility

The Association of Commonwealth Universities
Location not available
Independent provider
Grant
10000 GBP
Deadline
30 Jul 2025
GREAT Scholarship - Royal College of Art
Merit-based

Read more about eligibility

British Council - Accreditation UK
Location not available
Independent provider
Grant
8000 GBP
Deadline
Not specified
Scotland’s Saltire Scholarships for International Students
Merit-based

Read more about eligibility

Get-Scholarship
Location not available
Independent provider
Grant
3000 GBP
Deadline
Not specified
Scholarship Scheme set up with the Norwegian University of Science and Technology (NTNU)
Merit-based

Read more about eligibility

The Anglo-Norse Society - scholarships & grants
Location not available
Independent provider
Grant
3000 GBP
Deadline
Not specified
Anglo-Norse Scholarship Scheme set up with the Royal College of Music
Merit-based

Read more about eligibility

The Anglo-Norse Society - scholarships & grants
Location not available
Independent provider
Grant
Various benefits
Deadline
30 Mar 2025
Aga Khan Foundation International Scholarship Programme
Merit-based

Read more about eligibility

Aga Khan Foundation
Location not available
Independent provider
Grant
7000 USD
Deadline
31 Aug 2025
Amber Scholarship For September Intake
Merit-based Need-based

Read more about eligibility

Amber Student
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1652 GBP
Deadline
Not specified
Commonwealth Shared Scholarship – University Bids
Merit-based Need-based

Read more about eligibility

UK Foreign, Commonwealth and Development Office (FCDO)
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Chevening Scholarships
Merit-based Need-based

Read more about eligibility

The Association of Commonwealth Universities
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Commonwealth Distance Learning Scholarships for Developing Commonwealth Countries
Merit-based Need-based

Read more about eligibility

DFID/UK Universities
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Dec 2024
The Simmons and Fletcher, P.C., Students With Disabilities Scholarship Contest
Merit-based Need-based

Read more about eligibility

Simmons and Fletcher
Location not available
Independent provider
Grant
500 GBP
Deadline
31 Jan 2025
1st Formations Business Scholarship
Merit-based Need-based

Read more about eligibility

1st Formations
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2025
Queen Elizabeth Commonwealth Scholarships
Merit-based Need-based

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Jun 2025
1040 Abroad International Studies Scholarship Initiative
Merit-based Need-based

Read more about eligibility

1040 Abroad
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
27 Dec 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
7000 USD
Deadline
24 Apr 2025
Go Global MBA Scholarship
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
1000 USD
Deadline
26 Feb 2025
Dream Chaser Scholarship
Merit-based

Read more about eligibility

Salvado Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
2000 USD
Deadline
01 Sep 2025
The Rick Blight Leadership in Action Scholarship for Athletes
Merit-based

Read more about eligibility

Canadian Men’s Health Foundation
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Mar 2025
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available

Other interesting programmes for you

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