Marketing 

Overview

This intensive Marketing programme from HEC Paris will provide you with the strategic mindset and know-how to maneuver and master today’s rapidly-changing world of marketing, for you to join the next generation of leaders guiding brands through the domain’s transition.

The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.

The way forward – brought to life in this program – is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. This allows for a ‘walk the talk’ approach – backing up communication around sustainability, for example, with action –  all the while keeping marketers indispensable in the face of technology. How? By transforming students into data-driven, entrepreneurially-minded 360° product strategists.

• The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.

• Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).

Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.

Top Recruting Companies

• Axa

• Brainsonic

• Burberry

• Capgemini Consulting

• Danone

• Dropbox

• EADS

• Ebay

• Google

• Henkel