Studyportals Study cover for Marketing


HEC Paris

M.Sc. On Campus
23350 EUR/full
23350 EUR/full
Tuition fee
Apply date
Start date


The MSc Marketing programme from HEC Paris provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset.

Visit the official programme website for more information


This intensive Marketing programme from HEC Paris will provide you with the strategic mindset and know-how to maneuver and master today’s rapidly-changing world of marketing, for you to join the next generation of leaders guiding brands through the domain’s transition.

The changes to marketing are two-fold: consumers are demanding more from brands, seeking out ethical practices and authenticity. At the same time, high-tech marketing tools and AI are evolving to radically transform the industry and master marketing data.

The way forward – brought to life in this program – is to rebuild the model, shifting from traditional product promotion to complete ownership, from design to distribution. This allows for a ‘walk the talk’ approach – backing up communication around sustainability, for example, with action –  all the while keeping marketers indispensable in the face of technology. How? By transforming students into data-driven, entrepreneurially-minded 360° product strategists.

  • The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.
  • Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).

Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.

Top Recruting Companies

  • Axa
  • Brainsonic
  • Burberry
  • Capgemini Consulting
  • Danone
  • Dropbox
  • EADS
  • Ebay
  • Google
  • Henkel

Programme Structure

Core Courses

  • Big Data
  • Business for Business : Creating Value, Switching to Solutions
  • Business for Business : Gaining Access and Engaging Customers
  • Business Plan
  • Consumer Behavior
  • Consumer Intelligence
  • Digital Marketing
  • Managing a Career in International Marketing and Sales
  • Managing Innovation for Growth
  • Marketing Fundamentals
  • Marketing through Social Media

Key information

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

The selection is a 2 phase process:

  • A first selection is made based on the evaluation of your application and supporting documents.
  • The pre-selected candidates will then be invited for a face-to-face or Skype interview.

Supporting documents to be up-loaded before the application deadline:

  • Degree certificate(s) or current enrollment certificate
  • All official academic transcripts obtained in a higher education institution (exchange programs included) with official GPA
  • Résumé (CV)
  • GMAT or GRE or TAGE MAGE official test score report
  • English language proficiency test score report (TOEFL or TOEIC or IELTS or Cambridge)
  • 2 completed online reference forms (at least one should be filled out by a professor)
  • Passport-style photo

Tuition Fee

  • International

    23350 EUR/full
    Tuition Fee
    Based on the original amount of 23350 EUR for the full programme and a duration of  .
  • EU/EEA

    23350 EUR/full
    Tuition Fee
    Based on the original amount of 23350 EUR for the full programme and a duration of  .


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

HEC Paris


Go to your profile page to get personalised recommendations!