Service Innovation and Design

Laurea University of Applied Sciences

M.B.A. On Campus
18 months
10000 EUR/year
Tuition fee
Apply date
Start date


Laurea University of Applied Sciences' Service Innovation and Design (SID) degree programme is unique. In addition, you can flexibly study and have a job. The programme takes a multidisciplinary approach. It is based on business management but also includes elements from other disciplines.


The Service Innovation and Design (SID) programme from Laurea University of Applied Sciences is taught in English. After completing the common studies included in the programme, you may also choose courses in Finnish as complementary studies.

At the beginning of your studies you will be provided with a good overall picture of the programme, and you can start designing your personal study path in accordance with your own learning outcome goals.

At the beginning of the first semester, the studies focus on developing a general view and basic knowledge of design thinking and service design. The strategic management studies include analysing how a company’s management philosophy and operating environment affect the possible way of introducing service design as a natural part of the company’s business. Parallel to management studies, you will study various business models and learn to use different tools and methods to develop services.

In order to develop a deep understanding and analysis, you will study different methods and tools. A deep analysis may lead to insights that guide service development. The common studies also include future research and anticipation. Facilitation is studied as part of the service design process and methods study unit. Facilitation helps the service development team to progress with its work.

On face-to-face instruction days, students can experiment with different service design tools in groups and consider how these tools could be applied to assignments such as the development of public transport, for instance. The actual exercises may be related to a specific assignment from a company, or you can also carry out an assignment for your own employer. You work on assignments between the face-to-face instruction days.

Employment op­por­tu­ni­ties

Employment opportunities are good, both nationally and internationally. You may become a consultant, work as a service developer, or start a business of your own. The education provides you with skills and competence for different jobs that require expertise in service design. Depending on the company, your job title could be Development Manager, Service Developer, Customer Experience Manager, Service Designer or Business Designer.

Programme Structure

Courses include:

  • Design Thinking
  • Service Logic-Based Strategic Management
  • New Service Development and Innovative Business Models
  • Deep Customer Insights Through Ethnographic Research
  • Service Design Process and Methods
  • Futures Thinking and Foresight Methodologies

Key information


  • Full-time
    • 18 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Applicants to these Masteräs programmes must have a previous Bachelor's or Master's degree completed at a university or a university of applied sciences and at least two years (24 months) of subsequent work experience in a relevant field.
  •  A relevant field is considered to include both the field being applied to and the field of the previous higher education degree.
  • The entrance examination involves advance material. The entrance examination consists of a three-hour written test. Some of the questions are related to the articles included in the advance material. The second part of the examination is a group discussion.

Work experience

The required work experience (at least 24 months) must be acquired after the date of graduation indicated in the applicant’s bachelor’s/master’s degree certificate. However, if an applicant has completed a Finnish post-secondary higher level qualification (opistotason tutkinto) prior to the Bachelor's/Master's degree, work experience after such will also be considered. 

Tuition Fee

  • International

    10000 EUR/year
    Tuition Fee
    Based on the original amount of 10000 EUR per year and a duration of 18 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 18 months.


Grants are intended for students paying yearly tuition fee in accordance with the grant fund regulations. The grants are provided to students applying for them provided that the student has completed at least 60 credits of studies that count towards their degree programme in the previous academic year ending on 31st July. ​The size of any grant is to be at most equivalent to 1​0% of the yearly tuition fee​.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Service Innovation and Design
Laurea University of Applied Sciences