12 months
Duration
21200 GBP/year
11400 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Our CIM-accredited MSc in Marketing at Kent Business School equips you with up-to-date detailed theoretical knowledge alongside relevant practical experience enabling you to run successful marketing campaigns for any business, in any part of the world.  

Visit the official programme website for more information

Overview

Taught by our expert staff through interactive and applied learning, explore the fundamental concepts of marketing including consumer behaviours, analytics and marketing strategy alongside innovative areas of the field including digital marketing, innovation management, marketing across cultures and corporate responsibility. Apply your newfound expertise via a series of consultancy work with real businesses. 

You also have access to our ASPIRE centre, a purpose-built entrepreneurial lab where you can develop, plan and launch your own start-up business.

Industrial Placement

This course is available with the option to undertake an industrial placement ranging from 3 – 12 months depending upon your visa requirements (if applicable), allowing you to gain work experience in the UK or overseas. This option is also available for students wishing to undertake a self-employed placement, or ‘SELFIE’ as it is also known. 

While the placements are self-sought, The School offers support to those students seeking an industrial placement, through extra-curricular engagement with our dedicated placements team.

Students considering this option should be aware that they will be required to complete all stage 1 and 2 modules and that there may be additional costs in terms of accommodation, for example.

Careers

Our Marketing graduates find work in consumer or business-to-business marketing, in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management.  

Companies that graduates have found work in, include:

  • Facebook
  • Mazda UK
  • Amazon Web Services
  • Merkle
  • Zalando

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set-up their own businesses as well-equipped entrepreneurs.

Accreditation

This course is accredited by the CIM - Chartered Institute of Marketing.  

Programme Structure

Courses include:

  • Innovation Management and New Product Development
  • Consumer Behaviour 
  • Applied marketing research 
  • Marketing Across Cultures
  • Research Methods and Skills
  • Strategic Marketing 
  • International Accounting for Decision Making 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

There is no fixed application deadline for applications from home/EU students, though we strongly recommend you apply as soon as possible;

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

  • A minimum of a second-class UK degree in any subject, or an equivalent internationally recognised qualification, is accepted for this course.

  • All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications. 

  • All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

Tuition Fee

To alway see correct tuition fees
  • International

    21200 GBP/year
    Tuition Fee
    Based on the tuition of 21200 GBP for the full programme during 12 months.
  • National

    11400 GBP/year
    Tuition Fee
    Based on the tuition of 11400 GBP for the full programme during 12 months.

EU: £15900/year

Funding

Kent Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Kent Business School Loyalty Award for University of Kent undergraduates and the KBS Early Bird Discount. The Early Bird equates to a 10% discount on tuition fees (apply by 31 March 2022).

For more information on funding available from Kent Business School, please visit the postgraduate funding page.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
-
University of Kent

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