Overview

This Sport Management and Marketing programme at Birkbeck, University of London will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

The programme provides a comprehensive review of the theory and practice of the business and management and marketing of sport.

Careers and Employability

Graduates can pursue careers in the governance function for sport governing bodies, professional sport clubs such as football clubs, and for public bodies involved in the administration of sport policy.

Programme Structure

Courses Include:

Marketing Communications

Principles of Marketing

Research Methods in Management (Postgraduate)

Sport Economics and the Design of Competitions

Sport Event Management

Sport Governance

Sport Marketing

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-10-05 00:00:00
- Apply before 2026-07-14 00:00:00 , International

More details

The university recommends that applicants apply as early as possible and at least six weeks before the start of term.

Language

English

TOEFL^® IBT

79

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PTE Academic

62

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IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Sports Management View 114 other Masters in Sports Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Your personal details

Your qualifications

Your work experience

Your personal statement

Referees

Statistical information

English proficiency

The application form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23790 GBP / year

≈ 23790 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

15210 GBP / year

≈ 15210 GBP / year

Additional Details

Part-time international students: £11,895 per year
Part-time home students: £7,605 per year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Sport Management and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers and Employability

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Scholarships Information

Available Scholarships

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