Management with Marketing Birkbeck, University of London

Overview

The MSc in Management with Marketing at Birkbeck, University of London, is an esteemed course that provides a robust foundation in business and management principles, while offering specialisation in marketing. The programme is uniquely structured to delve deeply into key areas, distinguishing itself from the traditional MBA by focusing on fewer subjects but in greater detail. Students engage with contemporary management theories and practices, supported by evidence-based learning, ensuring they are well-prepared for the complexities of modern business environments.

Why Management with Marketing at Birkbeck?

Birkbeck is renowned for its excellence in teaching and research in management disciplines. The university's academic staff are not only passionate educators but also active researchers, contributing to leading journals in the field. Birkbeck's strong emphasis on international business, innovation management, and marketing ensures that students are exposed to cutting-edge practices and theories. Additionally, the university's partnership with the Chartered Institute of Marketing (CIM) allows students to pursue professional qualifications, enhancing their employability in the competitive marketing sector.

Tuition Fee Breakdown

For the academic year 2026-27, the tuition fees for the Management with Marketing MSc are as follows:

• Full-time home students: £13,110 per year
• Part-time home students: £6,555 per year
• Full-time international students: £24,390 per year
• Part-time international students: £12,195 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course comprises a total of 180 credits, including eight compulsory modules and a dissertation. The compulsory modules are:

• International Marketing
• Analytics and Business
• Principles of Marketing (Postgraduate)
• Principles of Organization and Management
• Project Management (Postgraduate)
• Relationship Marketing
• Research Methods in Management (Postgraduate)
• Strategic Management (Postgraduate)
• MSc Management with Marketing dissertation

Students will also undertake a 12,000-word dissertation, allowing them to apply their learning to real-world managerial challenges.

Careers with Management with Marketing

Graduates of the Management with Marketing MSc can pursue diverse career paths in various sectors, including local and national government, business, and industry. Potential job roles include:

• Chartered management accountant
• Management consultant
• Logistics and distribution manager
• Marketing executive
• Market researcher
• Public relations officer

The university offers a comprehensive careers service to support students in their professional development and job placement efforts, ensuring they are well-equipped to navigate their career journeys.