12 months
24000 GBP/year
12600 GBP/year
Tuition fee
Apply date
Start date


The International Marketing programme from Newcastle University addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.


About this course

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

  • global communication and brand management
  • customer relationship management
  • marketing ethics
  • digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course at the Newcastle University consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:

  • develop a theoretical understanding of the discipline
  • test applicability of both well-established and newly introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

  • create competitive advantage
  • build brand loyalty
  • understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

What you'll learn

Throughout this marketing master's, you'll develop an in-depth overview and understanding of international marketing practices from a strategic and tactical perspective.

This is a commercially focused course. It is underpinned by a robust theoretical foundation.

Career development

Graduates from this course have undertaken various roles, including:

  • marketing manager
  • marketing and design executive
  • digital account manager
  • assistant brand manager
  • research and insight adviser
  • public relations officer
  • communications specialist
  • head of HR division
  • market research associate

Programme Structure

Courses include:

  • The International Business Environment
  • International Marketing
  • International Brand Management
  • International Marketing Communications Management
  • Dissertation in Marketing
  • Marketing Research
  • Consumer Behaviour

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A 2:1 honours degree, or international equivalent, in any subject. 

Tuition Fee

To alway see correct tuition fees
  • International

    24000 GBP/year
    Tuition Fee
    Based on the tuition of 24000 GBP for the full programme during 12 months.
  • National

    12600 GBP/year
    Tuition Fee
    Based on the tuition of 12600 GBP for the full programme during 12 months.

Living costs for Newcastle upon Tyne

560 - 991 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing
Newcastle University


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