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Marketing Practice, M.Sc.

  • Application Deadline
  • 12 months
    Duration
University rank #259 (QS) ,
This MSc Marketing Practice programme at National University of Ireland, Galway has been specifically designed to provide recently qualified marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities.

About

In the work placement students can seek to focus on a specific area of marketing including digital marketing, brand management, marketing analytics and inside sales, or can seek a general marketing role in a company.

This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector, located all around the country.  The Marketing Discipline at NUI Galway collaborates with Irish-based companies to define challenging job specifications for students on the programme. 

Career Opportunities

Marketing Practice graduates at National University of Ireland, Galway are highly sought after given the strong reputation of this programme. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable. Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L’Oreal, Glanbia, Tesco, IKEA, AIB, Glaxo Smith Kline, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Many less-well-known but equally dynamic and progressive organisations of all sizes also recruit graduates! Many start in graduate positions and quickly progress  within these organisations. 

Programme Structure

Courses include
  • Digital marketing management and implementation;
  • Market research;
  • Event management, particularly trade show planning and participation;
  • Development of promotional material and advertising campaigns;
  • Online marketing, including website maintenance, search engine optimisation and social media management;
  • Database management and direct mail campaigns;
  • Strategic marketing planning, including market segmentation

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    88

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

Normally a Bachelor of Commerce or equivalent business degree, with a high Second Class Honours Grade 2 (minimum grade of 55% average in final degree) or higher (Level 8), and a significant specialisation in Marketing. A requirement of accepting an offer of a place on this programme is that graduates are willing to be placed in a host company anywhere in the country. 

Applications are also welcome from graduates fluent in German, French, Spanish, Italian, Finnish and Nordic languages with an interest in a career in professional sales consulting roles in multinational companies based in Ireland.

Tuition Fee

  • EU/EEA

    9000 EUR/year
    Tuition Fee
    Based on the original amount of 9000 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

 Due to visa restrictions, this programme is not open to Non-EU students

Living costs for Galway

  • 800 - 1100 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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