Overview

This award-winning MSc  Marketing Practice programme at University of Galway  is ideal for ambitious, recently qualified graduates who are eager to launch a successful career in marketing. Whether you have a background in business, communications, psychology, or another discipline, this programme is designed to bridge the gap between academic learning and real-world marketing practice. 

Careers

Graduates of this programme are in high demand, thanks to its strong reputation and industry relevance. They go on to build successful marketing careers at regional, national, and global levels, working across a wide range of sectors—from tech and retail to FMCG, consulting, and public bodies. 

Our graduates are employed by leading organisations such as Google, HubSpot, SAP, IBM, Salesforce, Oracle, LinkedIn, Meta (Facebook), Yahoo, L’Oréal, Glanbia, Tesco, IKEA, AIB, GlaxoSmithKline, Wayfair, Pathfinder, Smyths Toys, and Bord Bia. 

In addition to these household names, many join dynamic and innovative organisations of all sizes, including high-growth start-ups and specialist consultancies. Most begin in graduate roles and rapidly progress to leadership and specialist positions, reflecting the programme’s emphasis on practical skills, strategic thinking, and real-world experience. 

Graduates typically move into roles such as Digital Marketing Specialist, Brand Manager, Market Research Analyst, Content Strategist, Social Media Manager, CRM Executive, Product Marketing Manager, Performance Marketing Analyst, Sales Executive, and Business Development Manager. The skills developed also open doors to emerging roles in data-driven marketing, UX research, marketing automation, and sustainability-led branding strategies.