e-Business and Digital Marketing

Overview

The e-Business and Digital Marketing programme of the International Hellenic University will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

• Project management, leadership and team working

• Management and marketing

• Entrepreneurial skills and knowledge needed to develop start-up businesses

• Key skills on strategic decisions, regarding innovation and technology management,

• Essential communication skills

• Exercise practice-oriented teaching based on case studies and real-world examples

• Skills related to data analysis and evaluation

• Planning and time management

The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students' capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.

This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains.

Career Paths

A multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:

• ICT companies

• New technology startups

• Multinational Corporations and Small and Medium Enterprises (SMEs)

• e-Commerce and Health software companies

• Mobile network providers and broadband Internet providers

• Sensor networks and telematics companies

• Venture capitals and hedge funds

• Consulting companies