Overview

The main objective of the Master in Digital Marketing and Customer Experience Management from IÉSEG School of Management is to prepare future managers to work in Digital Marketing and Customer Experience Management, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving customer experience.

The programme focuses on combining theory with practical knowledge. This is the foundation for the development of all professionals who would like to improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of ethical managing customer experience in a day-to-day business environment.

QS Business Masters Rankings 2025: IÉSEG is ranked 10th worldwide in Class & Faculty diversity for its Master in Digital Marketing & Customer Experience Management.

Career Opportunities

Participants will graduate from this innovative programme mastering new techniques to optimize communication strategies and improve customer relations.

Today the business environment requires proficiency in online marketing and Customer Experience Management. This programme has been designed by experts to teach the fundamentals of online business practices.

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Programme Structure

Courses include:

Brand Communications

Innovative Project Management

Business Ethics and Sustainability

Consumer Behavior in a Digital World

Omni-Channel Strategy

Website Design & Development (UX, Coding)

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-06-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

85

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lille, France

Disciplines

Digital Marketing View 34 other Masters in Digital Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

85

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor’s Degree in Business, Marketing, Communications, Engineering, IT or similar from a recognized institution. Basic marketing knowledge is required (either from academic and/or professional path).

Transcripts in English/Spanish/French of your Bachelor degree (up to date if you have not graduated yet)

Your Bachelor diploma (if applicable)

Native English speakers or candidates who have had two years of courses taught in English are exempt.

Copy of passport

CV/Resume

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IÉSEG School of Management and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

21800 EUR / year

≈ 21800 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

21800 EUR / year

≈ 21800 EUR / year

Additional Details

€18,800 (Fast Track) / €21,800 (Regular Track)

Living costs

Lille

France

741 - 1145 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Customer Experience Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career Opportunities

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Lille

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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