Overview

They recruit those who are interested in getting into, or are from the communication industry, including:

mass media

advertising/PR agencies

PR/marketing communication departments of commercial firms

information/publicity departments of governmental or non-profit organizations

content divisions of Web/multimedia houses

Key Features

The Integrated Marketing Communication programme at City University of Hong Kong is a programme launched by the Department of Media and Communication, having the following features:

It incorporates marketing, public relations, advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.

It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree.

It is the first and only MA programme of its kind in UGC-funded universities in Hong Kong.

Programme Structure

Courses include:

Research Methods for Communication and New Media

Integrated Marketing Communication

Advertising Production and Management

Public Relations Strategies

Crisis Communication and Management

Consumer Behavior Insight

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months
- Flexible

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-02-28 00:00:00

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

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Credits

30 alternative credits

Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Communication Studies Marketing View 12 other Masters in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To be eligible for admission, you must satisfy the following General Entrance Requirements:

a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field

preferably have one or more years of work experience in a professional communication area (e.g. integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at City University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

228000 HKD / year

≈ 228000 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

228000 HKD / year

≈ 228000 HKD / year

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Hong Kong

Funding

Scholarships Information

Available Scholarships

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