Studyportals

Integrated Marketing Communication

City University of Hong Kong

M.A.
12 months
Duration
735 USD/credit
735 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Integrated Marketing Communication program at City University of Hong Kong recruits those who are interested in getting into, or are from the communication industry, including mass media, advertising/PR agencies, PR/marketing communication departments of commercial firms.

Overview

The MA in Integrated Marketing Communication (MAIMC) at City University of Hong Kong is a programme launched by the Department of Media and Communication in 2008, having the following features:

  • It incorporates marketing, public relations, advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.
  • It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree and an eye-tracking laboratory that provides scientifically-based evidence to guide and test graphic, visual and textual communication in integrated marketing communication for designing more effective persuasive messages.
  • It is the first and only MA programme of its kind in UGC-funded universities in Hong Kong.
  • The programme offers the opportunity for students to study in the collaborative degree with the IMC programme at the Northwestern University, U.S.A. (Subject to the University’s approval)

Programme Structure

Courses Include:

  • Research Methods for Communication and New Media
  • Integrated Marketing Communication
  • Fundamentals of Marketing Communication
  • Advertising Production and Management
  • Public Relations Strategies
  • Crisis Communication and Management
  • Consumer Behavior Insight

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. 

Language

English

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

To be eligible for admission, you must satisfy the following General Entrance Requirements:

  • a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field
  • preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Tuition Fee

  • International

    735 USD/credit
    Tuition Fee
    Based on the original amount of 735 USD per credit and a duration of 12 months.
  • National

    735 USD/credit
    Tuition Fee
    Based on the original amount of 735 USD per credit and a duration of 12 months.
  • National and International: HK$5,700 per credit

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Integrated Marketing Communication
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City University of Hong Kong

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