Marketing City University of Hong Kong

Overview

This Marketing programme at City University of Hong Kong is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:

• acquire advanced knowledge of marketing philosophy, principles and techniques;

• develop critical awareness of contemporary strategic marketing issues from international perspectives;

• apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;

• develop a keen social conscience, through application of high ethical standards in the field of marketing.

Career Prospects

As a major commercial centre in Asia, Hong Kong has provided rich opportunities for graduates equipped with advanced marketing knowledge and techniques. 

The ambitious graduates will be equipped to work for a wide range of organizations both in Hong Kong and internationally, in a variety of areas such as marketing management, advertising, marketing research, business consultancy and sales management. Graduates may also pursue PhD studies.