City University of Hong Kong

12 months
1122 USD/credit
838 USD/credit
Tuition fee
Apply date
Start date


This Marketing programme at City University of Hong Kong is suitable for those who are interested in starting or further developing their business careers in marketing.


This Marketing programme at City University of Hong Kong is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:

  • acquire advanced knowledge of marketing philosophy, principles and techniques;
  • develop critical awareness of contemporary strategic marketing issues from international perspectives;
  • apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
  • develop a keen social conscience, through application of high ethical standards in the field of marketing.

Career Prospects

As a major commercial centre in Asia, Hong Kong has provided rich opportunities for graduates equipped with advanced marketing knowledge and techniques. Our ambitious graduates will be equipped to work for a wide range of organizations both in Hong Kong and internationally, in a variety of areas such as marketing management, advertising, marketing research, business consultancy and sales management. Graduates may also pursue PhD studies.

Programme Structure

Courses Include:

  • Marketing Strategy and Planning
  • Consumer / Buyer Behaviour
  • Applied Marketing Research
  • Brand Marketing: A Chinese Cultural Perspective
  • Database Marketing: Models and Analysis

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

Applications are processed on a rolling basis. Review of applications will start before the deadline and continue until all places are filled. 




30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

Applicants must:

  • hold a recognized bachelor's degree, or equivalent.
  • preferably possess over 2 years of working experience in business.

Tuition Fee

  • International

    1122 USD/credit
    Tuition Fee
    Based on the original amount of 1122 USD per credit and a duration of 12 months.
  • National

    838 USD/credit
    Tuition Fee
    Based on the original amount of 838 USD per credit and a duration of 12 months.
  • National: HK$6,500 per credit
  • International: HK$8,700 per credit


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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City University of Hong Kong