Business Administration with Marketing University of Roehampton

Overview

Designed for managers, aspiring leaders, and professionals seeking progression into senior marketing, commercial, consultancy, or entrepreneurial roles, this course combines the strategic breadth of an MBA with specialist expertise in marketing and brand management.

You will develop a comprehensive understanding of core business functions including strategy, finance, leadership, and organisational management, while building advanced knowledge in strategic marketing, global brand management, customer insight, and AI-enabled decision-making. Through an applied learning approach, you will strengthen your ability to lead teams, manage commercial performance, and create value through effective marketing strategy and brand leadership.

The Business Administration with Marketing degree from University of Roehampton combines strategic marketing, finance, talent leadership, AI, and a live business challenge to ensure you graduate with both the commercial awareness and practical capability required in contemporary organisations. You will explore how organisations build brands, respond to changing consumer behaviour, and use data and technology to inform marketing and business decisions in international markets.

Careers

Career paths include:

• Marketing and brand leadership: Roles such as marketing manager, brand manager, or digital marketing manager leading strategic campaigns, brand development, and customer engagement.
• Commercial and business development: Careers including commercial manager or business development manager, driving organisational growth, performance, and market expansion.
• Consultancy and strategy: Roles such as marketing consultant or strategy consultant, supporting organisations with marketing strategy, customer insight, and business transformation.
• Customer and communications management: Positions including customer experience manager or communications manager, helping organisations strengthen customer relationships and brand reputation.
• Entrepreneurship: Launching or growing businesses with the strategic, commercial, and marketing expertise needed to succeed in competitive markets.

Graduates will be prepared to work across a wide range of sectors where organisations increasingly require commercially aware leaders who can connect customer insight, brand value, and organisational performance.