Creative Advertising Edinburgh Napier University

Overview

This Creative Advertising MSc programme delivered by the Edinburgh Napier University has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (IPA) and is taught by leading practitioners.

Key Facts

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

Around 200,000 people are employed in UK advertising design and marketing, and at its heart are the ‘creatives’. These are the art directors, copywriters, content creators and strategists who are the creative powerhouse of the industry.

You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the IPA Awards Scotland. We have won Gold awards in International Competitions too. 

Career opportunities:

The course has one of the highest employment records in the University and graduates go on to lucrative careers in the Advertising industry. Creative directors and agency owners have a strong interest in the course. Every week we have a guest lecture from a senior industry professional as they are always keen to meet the students and discover new talent. Industry-driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio. 

After completing this degree, you can expect to work in one of these roles:

• Copywriter

• Art Director

• Brand Strategist

• Marketing Executive

• Media Planner/Buyer

• Creative Producer

• Content Creator

• Account Executive/Manager

• Creative Director

You'll have a chance to explore a diverse range of topics, from brand strategy and consumer psychology to copywriting and art direction. Through real-world projects, agency placements, and industry partnerships, you'll gain practical experience crafting campaigns for a variety of media channels, from traditional print and TV to digital and social media.