Overview

Marketing today is driven by data. Organisations need people who can interpret consumer behaviour, build predictive models and turn insight into action. This course helps you develop those skills, even if you’re new to programming or advanced analytics.

You’ll explore marketing theory, consumer behaviour, predictive analytics and applied programming in a businessâ€‘focused context. The course bridges the gap between technical data science degrees and traditional marketing programmes, giving you analytical confidence without requiring a technical background.

You’ll work with real datasets and industryâ€‘standard tools such as SPSS, R and Python. You’ll learn how to analyse consumer data, build predictive models and translate insights into effective marketing strategies.

If you choose the placement or internship route, you’ll apply your learning in a professional setting - from digital agencies and retail brands to consulting firms and tech companies. It’s a chance to gain handsâ€‘on experience, build your network and strengthen your CV before you graduate.

Careers and your future

This Marketing and Consumer Analytics MSc from Brunel University of London prepares you for roles where marketing, analytics and consumer insight come together. You’ll graduate with the technical skills and strategic understanding employers look for, and the confidence to apply them in a range of industries.

You’ll be ready for roles such as:

Marketing Data Analyst

Consumer Insight Analyst

Digital Analytics Specialist

CRM Analyst

Marketing Strategy Consultant

Marketing Researcher

Get more details

Visit programme website

Programme Structure

Courses included:

Consumer Analytics & Predictive Modelling

Programming for Marketing Analytics

Understanding Business and Management Research

AI Strategy and Transformation

Contemporary Brand Management

Digital Innovation and Technology Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-01-25 00:00:00
- Apply before 2026-11-13 00:00:00
Starting 2027-09-27 00:00:00
- Apply before 2027-07-17 00:00:00

Language

English

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Family & Consumer Science Marketing Data Analytics View 17 other Masters in Family & Consumer Science in United Kingdom

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that they can issue you a Certificate of Acceptance for Study (CAS).

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24795 GBP / year

≈ 24795 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

14435 GBP / year

≈ 14435 GBP / year

Additional Details

UK and International: £1,955 placement year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumer Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers and your future

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners