Overview

Develop marketing skills that turn insights into growth

The online Marketing MSc/PGDip/PGCert at Goldsmiths is designed to equip ambitious marketing professionals with the advanced knowledge, strategic thinking, and leadership capabilities needed to succeed in today's rapidly evolving marketplace. Combining marketing theory with applied learning, the programme explores how organisations use insight, creativity, and innovation to understand consumers, shape customer experiences, and drive business growth.

You’ll develop a strong understanding of consumer behaviour, marketing psychology, customer journeys, digital marketing, branding, and omnichannel marketing strategy. The programme also examines how emerging technologies, including artificial intelligence, are transforming customer experience and marketing practice.

Take a bold and forward-thinking approach at the School of Creative Management. Our MSc curriculum combines contemporary marketing practices with Goldsmith’s distinctive culture of creativity and critical thinking, preparing you to navigate the rapidly evolving industry environment.

• Understand consumer behaviour and customer journeys

• Build strategic marketing and branding expertise

• Learn to use research and evidence in decision-making 

• Apply learning directly to contemporary marketing challenges

• Prepare for senior marketing and leadership roles

Outcomes

Learn to

• Interpret consumer insight, so you can develop marketing strategies that respond to changing customer needs
• Evaluate markets and opportunities, so you can create evidence-based campaigns that deliver measurable business impact
• Integrate branding, customer experience, and digital marketing, so you can build stronger relationships between organisations and their customers
• Apply research and analytical techniques, so you can make informed marketing decisions with confidence
• Lead marketing projects and collaborate with stakeholders, so you can influence organisational strategy and drive change
• Communicate marketing recommendations effectively, so you can present ideas with clarity and credibility
• Evaluate emerging technologies and AI, so you can adapt marketing strategies for an evolving digital landscape

Career Pathways

Graduates of MSc Marketing are equipped to advance their careers across a wide range of industries and marketing functions. Whether working client-side, agency-side, or within fast-growing organisations, graduates develop the strategic, analytical, and leadership skills needed to progress into senior marketing, brand, customer experience, and commercial leadership roles.

• Brand Manager

• Communications Manager

• Customer Insight Manager

• Digital Marketing Manager

• Growth Marketing Manager

• Head of Marketing

• Marketing Manager

• Product Marketing Manager

• Senior Brand Manager