Overview

This specialisation, also called Master in International Consumer Marketing from International Consumer Marketing Master in the Grande École Programme from ESCE Business School , aims to provide future marketing managers with the knowledge and skills necessary to meet strategic and/or operational challenges in an increasingly digital international context and with a sustainable and responsible perspective.

Learning objectives

Provide expertise in consumer goods through the study of Consumer Marketing, Shopper Marketing and Sales issues.

Manage a mass-market brand through strategic and operational marketing, as well as by mastering category management, distribution strategies and the use of digital tools.

Provide a broad vision of the issues and players in the mass-market consumer sector

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Programme Structure

Courses include:

Service Marketing and Customer Journey and Retail 4.0

Data and marketing decisions and Marketing research methods

CMI: Integrated Marketing Communication

Marketing 4.0

Global Art Marketing and Strategic Brand Management

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00

Application deadline not specified.

Language

English, French

TOEFL^® IBT

OR

79

Schedule TOEFL®

Credits

60 ECTS

Delivered

Blended

Campus Location

La Defense, France

Disciplines

Family & Consumer Science Marketing International Business View 93 other Masters in International Business in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

79

Schedule TOEFL®

Other requirements

General requirements

Admission to ESCE’s post-baccalaureate Grande Ecole program is open to candidates who hold or are in the process of obtaining their baccalauréat, or an equivalent foreign diploma. Applications are made exclusively on Parcoursup, by selecting the SESAME competition (1 wish, unlimited sub-wishes).

The SESAME competition is based on :

written tests assessing academic and linguistic skills;

an oral interview, focusing on the candidate’s motivation, project and potential.

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Tuition Fees

Additional Details

Tuition fees exempt.

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Living costs

Paris La Défense

France

640 - 950 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Consumer Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning objectives

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

Additional Details

Living costs

Paris La Défense

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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