Overview

The Digital Marketing and Analytics (Online) course from Dublin Business School is designed to get you where you're going.

This programme suits you if you're a marketing professional looking to move into more senior or data-led roles, a digital practitioner who wants a postgraduate qualification to consolidate your experience, or a graduate from a business, finance, or IT background moving into digital marketing as a specialism.

The online format is designed for people with professional and personal commitments. You won't need to step back from work to complete it.

Career opportunities:

Graduates move into roles across marketing, analytics, and digital strategy. Common destinations include:

Digital Marketing Specialist
Digital Marketing Executive
Digital and Content Analyst
Content Designer
Search Ads Specialist
Growth Specialist

These roles are in demand across financial services, technology, retail, insurance, and management consulting.

Beyond these entry points, the analytical and strategic depth of the programme positions graduates well for senior roles in Performance and Insights Consulting, Digital Marketing Optimisation, and Client Services - roles that sit at the intersection of data capability and marketing strategy.

Programme Structure

Courses include:

Web Marketing Management and Metric
Digital Design and Development
Strategic Thinking in the Digital Age
Data and Digital Marketing and Analytics
Digital Advertising & Online Marketing Communications
Business Intelligence and Visualisation

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00

Application deadline not specified.
Starting 2027-01-19 00:00:00

Application deadline not specified.

Language

English

IELTS

6.5

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Credits

90 ECTS

Delivered

Online

Campus Location

Dublin, Ireland

Disciplines

Digital Marketing Data Analytics View 5 other Masters in Digital Marketing in Ireland

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The minimum entry requirement is a Second Class Honours Grade 2 (2.2) Level 8 degree in a cognate discipline from a recognised third-level institution. Cognate areas include marketing, business, finance, IT, and related fields. An equivalent professional qualification such as MMII is also accepted.

If English is not your first language and your undergraduate degree was not taught in English, you'll also need to provide:

Evidence of B2+ proficiency on the Common European Framework of Reference for Languages
A recognised test certificate (IELTS, TOEFL, or equivalent) dated within the last two years

Non-EU applicants living outside Ireland should apply directly to the DBS International Admissions Office.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

4000 EUR / year

≈ 4000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

4000 EUR / year

≈ 4000 EUR / year
Domestic Applies to you

Applies to you

Citizens or residents

4000 EUR / year

≈ 4000 EUR / year

Additional Details

If you're an Irish income tax payer, tax relief is available at the standard rate of 20% on fees above €1,500 and up to €7,000.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Domestic Applies to you

Additional Details

Funding

Scholarships Information

Available Scholarships

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