Overview

The International Marketing MSc programme from Edinburgh Napier University will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management.

Key Facts

It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.

The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Career opportunities:

As an international brand manager, you would be responsible for developing and implementing strategies to build and maintain a strong brand presence in multiple countries. This may involve conducting market research, managing product launches, and adapting marketing messages to suit different cultural contexts.

Daily tasks and responsibilities in this role may include:

Developing brand strategy

Managing brand identity

Coordinating marketing campaigns

Monitoring market trends

Measuring brand performance (KPIs)

Accreditation

ACCREDITED BY : The Chartered Institute of Marketing

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Programme Structure

Courses include:

Case Studies in International Tourism
Digital Analytics Strategy
Digital Marketing Strategy
Global Marketing
Intercultural Business Communication
Principles and Practice of Marketing
Research Methods
Social Media and Content Marketing
Strategic Brand Management

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00

Apply anytime.

More details

The sooner you apply, the higher your chance of getting a place, and the more time you’ll have to prepare for this next step in your life.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Edinburgh, United Kingdom

Disciplines

International Relations Marketing Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

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PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
This course has academic entry requirements which are assessed alongside relevant work experience.

We welcome applications from students studying a wide range of international qualifications.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19750 GBP / year

≈ 19750 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9160 GBP / year

≈ 9160 GBP / year

Additional Details

Scotland, England, Wales, Northern Ireland, and Republic of Ireland £9,160
Overseas and EU £19,750

Living costs

Edinburgh

United Kingdom

725 - 1167 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Career opportunities:

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Edinburgh

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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