Overview

Tourism is evolving, with digital innovation driving annual growth of 4.3%. This growth is set to surpass €2 trillion globally, and Spain a global leader in tourism and innovation is at the forefront of this transformation, with Barcelona consistently ranked among the top 5 cities for innovation and the top 4 for tourism.

Learn directly from industry experts, gain a global perspective, and prepare for a thriving international career all while studying from anywhere with the Innovation and Tourism Marketing (Online) course from BEBS (Barcelona Executive Business School) .

This programme is for you if:

You are a manager or middle manager in the tourism sector and want to strengthen your business skills.

You want to pursue a career as a PhD researcher, professor, or advisor specializing in tourism innovation, marketing, and technology.

You want to excel as a Product Manager, Revenue Manager, or Marketing Director, driving innovation and success in tourism and beyond.

You want to shape the future as a Social Media Manager, eCommerce Manager, or public sector leader focused on tourism technology and innovation.

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Programme Structure

Courses include:

Innovation: A reality in the tourism sector

The new global tourism environment

Innovation applied to Tourism Business Models

Innovation and Creativity applied to the Generation of Value

Innovation applied to Tourism Processes

Innovation applied to the Management of Tourism Businesses

Technologies applied to tourism

Check out the full curriculum

Visit programme website

Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

Starting 2026-12-11 00:00:00

Application deadline not specified.

Language

English

IELTS

5.5

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4.9/5 student rating

Credits

60 ECTS

Delivered

Online

Campus Location

Barcelona, Spain

Disciplines

Marketing Innovation Management Tourism & Leisure View 10 other Masters in Innovation Management in Spain

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Up-to-date resume (CV)

Letter of motivation

Passport or copy of National ID

Profile picture with white background

Bachelor’s degree

Academic records from your Bachelor's degree (Transcript/Grades)

IELTS 5.5 certificate or equivalent, such as TOEFL or previous English language training.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

5300 EUR / year

≈ 5300 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

5300 EUR / year

≈ 5300 EUR / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Innovation and Tourism Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

This programme is for you if:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Funding

Scholarships Information

Available Scholarships

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