Overview

In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for.

Key facts

On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives.You will take a detailed look at of the study of digital media and the production and management of digital media content alongside developing media planning and digital marketing strategy skills. By studying influencer culture, you will use theory to explain how they function within digital marketing, and reflect critically on social media influencers as both content providers and an industry.Consumer behaviour describes the thoughts and feelings people have when they make a purchasing decision. By studying consumer behaviour and digital communications strategies, you will be able to explain and discuss how brands function as marketing communication tools, and critically evaluate the ethical dimensions of consumption across all sectors, being mindful of social responsibility and sustainability.In today’s marketing environment and data-driven world, data analysis plays a key role in organisational decision making. You will gain a grounding in data analysis, and how the use of big data and market intelligence can be applied to business issues. You will study both academic and industry research and practice, and apply the knowledge and skills learnt to real-world research problems. The course will give you the ability to analyse and present your findings, communicating complex data for a variety of audiences.The MSc in Digital Marketing is designed for graduates and professionals wanting to develop the skills and competencies need for a career in digital industries and marketing and communications sectors.

Programme Structure

To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Leicester, United Kingdom

Disciplines

Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23650 GBP / year

≈ 23650 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10950 GBP / year

≈ 10950 GBP / year

Living costs

Leicester

United Kingdom

751 - 1426 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Leicester

Funding

Scholarships Information

Available Scholarships

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