Overview

The MSc in Digital Marketing with Data focuses on the strategic use of digital marketing tools and data analytics. It covers essential topics like SEO, PPC, social media marketing, and email marketing, as well as data analytics and machine learning, offering a well-rounded understanding of the digital marketing sector.

This master’s programme will teach you how to use digital marketing and data analytics to achieve marketing goals.

You will learn how to use digital channels to reach and engage customers, how to collect and analyse data to extract insights, and how to use those insights to improve marketing campaigns.

Successful candidates will graduate from this Digital Marketing and Data Analytics programme ready to enter a variety of roles in digital marketing, such as a digital marketing manager, SEO specialist, social media marketer, email marketer, data analyst or a marketing consultant.

You will also gain two degrees, one from the UK and one from the US, creating more opportunities on graduation.

We offer managed accommodation with Stay Club in North Acton, a short bus or train ride away from campus. Rooms hosted by Stay Club offer single occupancy studios and a wide range of social spaces for studying, relaxing, meeting friends, working out and being social. You can see more information on Stay Club and alternative accommodation options on our website (https://www.richmond.ac.uk/accommodation/).

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Programme Structure

This program focuses on digital marketing, global strategy, analytics, and financial management across three semesters.

In the Fall Semester, students study Marketing in a Digital World and Global Marketing Strategy, building a strong foundation in modern and international marketing. They also take either Advanced English for Business Studies or Business Communication Skills, depending on their language background.

In the Spring Semester, the emphasis shifts to business and analytical skills with Financial Management 1, Business Analytics: Data and Decisions, and Integrated Marketing Communications, combining finance, data-driven decision-making, and strategic communication.

In the Summer Semester, students further specialize in Social Media Marketing, Market Research Skills, and Financial Management 2, strengthening practical expertise in digital platforms, consumer insights, and financial analysis.

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Key information

Duration

Full-time
- 12 months
Part-time
- 18 months

Start dates & application deadlines

Starting 2026-09-07 00:00:00

Apply anytime.

More details

Whilst most of courses do not set an exact deadline for applications, you are advised to apply early to secure your place.

Language

English

TOEFL^® IBT

79

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PTE Academic

60

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IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Digital Marketing Data Analytics View 213 other Masters in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

60

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Academic Entry Requirements

UK first Degree minimum second class honours (2.2)
US Degree with a minimum CGPA of between 2.5 and 3.0
or international equivalent

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19000 GBP / year

≈ 19000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

13000 GBP / year

≈ 13000 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing with Data Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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