Overview
Through the Digital and Social Media Marketing course from Lancaster University whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.
The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.
Career opportunities:
Graduates of the MSc Digital and Social Media Marketing programme are well-positioned to pursue a wide range of careers, including roles such as:
- Digital Marketing Manager
- Social Media Strategist
- Content Marketing Specialist
- SEO Analyst
Whether you aim to work in an agency, a multinational brand, a start-up, or as a freelancer, this programme will empower you with the practical knowledge, critical thinking, and adaptability needed to succeed.
Get more details
Visit programme websiteProgramme Structure
Courses include:
Building Marketing Intelligence and Analytics
Consumer Behaviour, Insights and Behavioural Science
Digital Marketing and Social Media in Practice
Influencer Marketing
Marketing Communications and Strategy
Marketing Fundamentals, Brand Growth and Global Strategy
Professional Skills and Company Commissioned Dissertation
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
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Credits
Delivered
Campus Location
- Lancaster, United Kingdom
Disciplines
Digital Media Digital Marketing View 169 other Masters in Digital Media in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- 2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents30000 GBP / year≈ 30000 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents16270 GBP / year≈ 16270 GBP / year
Living costs
Lancaster
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital and Social Media Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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