Overview

Through the Digital and Social Media Marketing course from Lancaster University whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.

The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.

Career opportunities:

Graduates of the MSc Digital and Social Media Marketing programme are well-positioned to pursue a wide range of careers, including roles such as:

Digital Marketing Manager
Social Media Strategist
Content Marketing Specialist
SEO Analyst

Whether you aim to work in an agency, a multinational brand, a start-up, or as a freelancer, this programme will empower you with the practical knowledge, critical thinking, and adaptability needed to succeed.

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Programme Structure

Courses include:

Building Marketing Intelligence and Analytics
Consumer Behaviour, Insights and Behavioural Science
Digital Marketing and Social Media in Practice
Influencer Marketing
Marketing Communications and Strategy
Marketing Fundamentals, Brand Growth and Global Strategy
Professional Skills and Company Commissioned Dissertation

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00

Application deadline not specified.

Language

English

PTE Academic

58

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IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Lancaster, United Kingdom

Disciplines

Digital Media Digital Marketing View 169 other Masters in Digital Media in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30000 GBP / year

≈ 30000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16270 GBP / year

≈ 16270 GBP / year

Living costs

Lancaster

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital and Social Media Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Lancaster

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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