Overview

Through the Digital and Social Media Marketing course from Lancaster University whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.

The pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.

Career opportunities:

Graduates of the MSc Digital and Social Media Marketing programme are well-positioned to pursue a wide range of careers, including roles such as:

Digital Marketing Manager
Social Media Strategist
Content Marketing Specialist
SEO Analyst

Whether you aim to work in an agency, a multinational brand, a start-up, or as a freelancer, this programme will empower you with the practical knowledge, critical thinking, and adaptability needed to succeed.

Get more details

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Programme Structure

Courses include:

Building Marketing Intelligence and Analytics
Consumer Behaviour, Insights and Behavioural Science
Digital Marketing and Social Media in Practice
Influencer Marketing
Marketing Communications and Strategy
Marketing Fundamentals, Brand Growth and Global Strategy
Professional Skills and Company Commissioned Dissertation

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-10-05 00:00:00
- Apply before 2027-07-28 00:00:00

Language

English

TOEFL^® IBT

OR

87

OR

4.5

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

OTE

130

IELTS

6.5

IELTS & PTE Test Preparation

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Lancaster, United Kingdom

Disciplines

Digital Media Digital Marketing View 163 other Masters in Digital Media in United Kingdom

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

OR

87

OR

4.5

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

OTE

130

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30900 GBP / year

≈ 30900 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

16800 GBP / year

≈ 16800 GBP / year

Living costs

Lancaster

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital and Social Media Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Lancaster

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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