Marketing and Digital Communications Monash University

Overview

Gain professional skills, specialist knowledge, and thrive in diverse career fields. Be industry-ready with cutting-edge strategies and problem-solving skills. Unlock your potential in a digitally integrated world.

The Marketing and Digital Communications programme from Monash University provides you with professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. 

Learning Outcomes

• Analyse and discuss the possibilities, challenges and impact of marketing and digital communication;

• Critically interpret and evaluate secondary literature in the field of study, and the key texts and cultural products pertaining to marketing and digital communication;

• Apply a variety of research methodologies to real world problems of marketing and digital communication, and develop effective solutions within an ethical framework;

• Apply advanced research skills to communicate findings in a range of formats to professional and non-professional audiences;

• Recognise and develop skills that demonstrate intercultural and global competence to undertake work in a world of constant digital disruption.