Overview

This Digital Marketing, Innovation and Brand Management Master’s degree at INSEEC Grand École - Business School aims to train marketing professionals capable of managing digital strategies, innovating in their approach to customers and building strong brands in an omnichannel and data-driven environment.

The programme develops key skills in :

Digital marketing and social media
Marketing innovation and new uses
Brand management and brand strategy
Artificial intelligence and big data applied to marketing

E-commerce and omnichannel distribution
Customer experience and neuromarketing
Responsible and sustainable marketing
CRM and relationship marketing

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Programme Structure

Courses include:

Communication and new media
Artificial Intelligence, Big Data and Marketing
Distribution and e-commerce
Sensory marketing, customer experience and neuromarketing
The new tools of marketing innovation
Green and responsible marketing
Relationship marketing and CRM

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

71

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Credits

60 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Marketing View 59 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

71

Schedule TOEFL®

Other requirements

General requirements

Photocopy of passport or identity card
CV (Curriculum Vitae)
Cover letter
Transcripts and university diplomas or certificates of studies, translated if necessary
Certificate of enrolment and partial report card for current year.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSEEC Grand École - Business School and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12950 EUR / year

≈ 12950 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

12950 EUR / year

≈ 12950 EUR / year

Additional Details

2nd year and 3rd year undergraduate: €13 390

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing, Innovation and Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

The programme develops key skills in :

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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