Overview

This Digital Marketing, Innovation and Brand Management Master’s degree at INSEEC Grand École - Business School aims to train marketing professionals capable of managing digital strategies, innovating in their approach to customers and building strong brands in an omnichannel and data-driven environment.

This programme confers a Grade de Master degree (equivalent to 2nd year postgraduate) recognised by the Ministry of Higher Education and Research and is RNCP level 7 certified. The course is taught in French and English, depending on the campus. It will enable you to master the strategic challenges of contemporary marketing, offering you excellent career prospects in this sector

The programme develops key skills in :

Digital marketing and social media

Marketing innovation and new uses

Brand management and brand strategy

Artificial intelligence and big data applied to marketing

E-commerce and omnichannel distribution

Customer experience and neuromarketing

Responsible and sustainable marketing

CRM and relationship marketing

Get more details

Visit programme website

Programme Structure

Courses include:

Understanding the world’s major issues

Intercultural skills

Developing critical and independent thinking

Become an expert, responsible and efficient manager

Supervised collaborative work: INSEEC Personal Project

Undertaking and leading change

Building autonomy and the ability to decipher the world

Professional methods, skills and practices

Career paths

Communication and new media

Artificial Intelligence, Big Data and Marketing

Distribution and e-commerce

Sensory marketing, customer experience and neuromarketing

The new tools of marketing innovation

Green and responsible marketing

Relationship marketing and CRM

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

71

Schedule TOEFL®

Credits

60 ECTS

Delivered

On Campus

Campus Location

Paris, France
Bordeaux, France
Lyon, France

Disciplines

Marketing View 56 other Masters in Marketing in France

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

71

Schedule TOEFL®

Other requirements

General requirements

Admission to 1st year (Level L3)

Accessible to students holding or in the process of obtaining a BUT, BTS, Licence 2, RNCP level 5 certified qualification (Bac +2), or enrolled in 2ᵉ year of IEP.
Admission via the Evolution 1 competitive entrance examination (application + oral tests).
Training provided in French and English.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at INSEEC Grand École - Business School and/or in France, please visit Student Insurance Portal.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12950 EUR / year

≈ 12950 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

12950 EUR / year

≈ 12950 EUR / year

Additional Details

2nd year and 3rd year undergraduate: €13 390

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing, Innovation and Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

The programme develops key skills in :

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners