Data Science and Business Analytics Asia Pacific University of Technology and Innovation

Overview

Asia Pacific University (APU) has established itself as a leading institution in digital technology education, earning recognition as a Premier Digital Tech Institution by the Malaysia Digital Economy Corporation (MDEC). The university boasts a 5-Star Excellence Rating (SETARA) and has achieved an impressive 100% employability rate among its graduates. Furthermore, APU is ranked 16th globally for international students, reflecting its commitment to providing a diverse and enriching educational experience. The programme is designed to align with the demands of the Industrial Revolution 4.0, ensuring that students are well-prepared for the evolving job market.

The tuition fees for the MSc in Data Science and Business Analytics programme are as follows:

• International Students: MYR 44,800 per full course
• National Students: MYR 40,800 per full course

Visit the Fees and Funding section for a breakdown in your local currency.

The MSc programme comprises 11 coursework modules and a Capstone Project, structured as follows:

• Core Modules:
  • Big Data Analytics & Technologies
  • Data Management
  • Business Intelligence Systems
  • Research Methodology for Capstone Project
  • Applied Machine Learning
  • Data Analytical Programming
  • Multivariate Methods for Data Analysis
  • Advanced Business Analytics and Visualisation
• Capstone Project:
  • Capstone Project 1
  • Capstone Project 2
• Specialisation Modules (Choose 1 Pathway):
  • Pathway 1 (Business Intelligence):
    • Behavioural Science, Social Media and Marketing Analytics
    • Time Series Analysis and Forecasting
    • Strategies in Emerging Markets
  • Pathway 2 (Data Engineering):
    • Cloud Infrastructure and Services
    • Deep Learning
    • Natural Language Processing

The demand for professionals skilled in data science is rapidly increasing. According to the US Bureau of Labour Statistics, the number of jobs requiring data science expertise is projected to grow significantly, with an estimated 11.5 million job openings by 2026. In Malaysia, the big data analytics market is expected to reach USD 1.9 billion by 2025, indicating a robust need for qualified data science professionals.

The programme incorporates practical skills development through mini projects assessed as in-course work, allowing students to gain hands-on experience in data analytics.

Graduates of the MSc in Data Science and Business Analytics will be equipped for various roles, including:

• Data Engineer
• Data Analyst
• Business Analyst
• Data Scientist
• Chief Technology Officer (CTO)
• Data Analytics Manager
• Machine Learning Scientist
• Business Intelligence Manager
• Data Architect

The programme not only provides a strong academic foundation but also offers joint professional certifications from industry leaders, enhancing employability and career prospects.