Digital Marketing and Analytics - Digital Business ENEB Business School

Overview

This Digital Marketing and Analytics - Digital Business program at ENEB Business School provides students with an in-depth understanding of current and emerging trends in digital marketing, as well as the analytical tools needed to understand and make data-driven decisions.

Key Features

The curriculum of the Master in Digital Marketing and Analytics + Master in Digital Business aims to provide students with the following knowledge and skills:

• Provide students with an in-depth understanding of current and emerging trends and technologies in digital marketing and digital business.
• Develop skills in data analysis and data-driven decision making to support marketing strategy.
• Train students in the design and implementation of effective digital marketing strategies and campaign management.
• Provide an in-depth understanding of how search engines work and how to optimize SEO and SEM.
• Teach students how to create engaging and relevant content for social media and other digital platforms.
• Develop skills in online brand and reputation management.
• Teach students to measure and analyze the performance of digital marketing campaigns.
• Develop skills in project management and team coordination.
• Train students in digital marketing budget management and ROI optimization.

• Provide an understanding of how digital business models are changing the business landscape and how companies can adapt and thrive in this environment.

Careers

• Digital Marketing Manager: Specialist in digital marketing and creating online marketing strategies, able to manage a team and make data-driven decisions.
• Data Analyst: Professional specialized in data analysis, with skills to identify patterns and trends in a company’s data and use them to make informed decisions.
• Digital Marketing Consultant: Professional who provides advice to companies on how to improve their online presence, digital marketing strategies and use of data analytics tools.