Sales Management and Marketing - Digital Business ENEB Business School

Overview

With this Sales Management and Marketing - Digital Business program at ENEB Business School, students will be able to acquire the necessary skills to lead the sales and marketing department of any company, implementing successful strategies in increasingly digital and competitive environments.

Key Features

The curriculum of the Master in Sales Management and Marketing + Master in Digital Business aims to provide students with the following knowledge and skills:

• Develop management and leadership skills for the management of sales and marketing teams.
• Acquire knowledge in digital marketing and its application in the company’s strategy.
• Know and apply tools for data management and analysis of marketing and sales results.
• Identify and analyze the different sales and communication channels to adapt strategies to each of them.
• Learn to develop integrated marketing plans that combine traditional and digital strategies.
• Understand the main trends in the market and in society, and adapt strategies to changes in the environment.
• Develop skills in strategic decision making and change management.
• Improve negotiation and persuasion skills.
• Develop project management skills.

• Enhance networking and communication skills.

Careers

• Digital Marketing Director: In charge of designing and executing the company’s online marketing strategy, using digital tools for customer acquisition and loyalty.
• Digital Marketing Consultant: Digital marketing specialist who works as an external consultant, helping companies to improve their online presence and increase their sales.
• E-commerce Manager: Responsible for managing the company’s online store, maximizing its profitability by optimizing the user experience, design and management of the product portfolio.